LearningCourse
Paid Media Course: Digital Media Planning and Buying
- Free
- Beginner
- HubSpot Academy
A free cross-channel media-planning course on budget allocation, buying and optimization that gives billboard buyers a stronger general planning foundation.
Opens on HubSpot Academy's website in a new tab.
- Time to complete
- 1 hr 28 min
- Level
- Beginner
- Certificate
- Course completion
Overview
HubSpot Academy’s Paid Media Course is not OOH-specific, but it covers the media-planning fundamentals that often determine whether a billboard campaign is well integrated into the rest of the marketing mix. Across six lessons and fourteen videos, the course teaches paid-media strategy, budget allocation, planning, buying and optimization. It works best in Billboard Guide as a supporting course for advertisers who understand the billboard product but need stronger cross-channel planning discipline.
What You'll Learn
- Build a paid-media strategy around business goals
- Allocate budget across channels
- Plan and buy media more systematically
- Understand optimization as an ongoing process
- Connect paid media with the wider marketing strategy
- Think about OOH as part of a complete media mix
Highlights
- Free
- Six lessons and fourteen videos
- 1 hour 28 minutes
- Useful cross-channel foundation
Who It's For
Best for
- Small-business advertisers
- Junior media planners
- Brand marketers managing multiple channels
- OOH buyers who want stronger general media-planning skills
Before you start
- No OOH experience required
Access
- Cost
- Free
- Format
- Course
- Time to complete
- 1 hr 28 min
- Certificate
- Course completion
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- Media Planning
- Budgeting
- Buying
- Optimization
FAQ
Questions about this resource
5 questions
What is Paid Media Course: Digital Media Planning and Buying?
Paid Media Course: Digital Media Planning and Buying is a course from HubSpot Academy focused on media planning, budgeting, buying. A free cross-channel media-planning course on budget allocation, buying and optimization that gives billboard buyers a stronger general planning foundation.
Is Paid Media Course: Digital Media Planning and Buying free?
Yes. It is listed here as free.
What level is Paid Media Course: Digital Media Planning and Buying for?
It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
How long does Paid Media Course: Digital Media Planning and Buying take?
Plan for 1 hr 28 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Paid Media Course: Digital Media Planning and Buying?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
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