Media SalesCourseFree version
Media Sales Course
A flexible media-sales course covering targeting, KPIs, pricing, proposals, objections and local campaigns across digital channels including DOOH.
Guides, courses and tutorials
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72 of 72 resources
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AttributionBest PracticesFree
OOH Attribution Modeling Best Practices
A technical checklist for designing stronger OOH attribution studies using campaign occurrences, playlogs, exposure data and geographic precision.
CreativeCreative GuideFree
OOH Creative Best Practices
An 18-page creative guide covering briefing, format choice, color, typography, copy, font size, calls to action, context and campaign adaptation.
CreativeExample LibraryFree
OOH Creative Library
A searchable library of real OOH creative, including award-winning billboards, digital work, contextual campaigns and copywriting.
MeasurementGuideFree
OOH Data: Measurement, Attribution & Audience Extension
A marketer-focused guide connecting OOH measurement, outcome attribution and audience extension across physical and digital channels.
EcosystemReferenceFree
OOH Ecosystem & Buying Channels
A visual map of the companies and buying channels that make up the modern OOH ecosystem.
TerminologyReferenceFree
OOH Glossary of Terms
The vocabulary reference to keep open when an OOH proposal starts talking about bulletins, GRPs, dwell time, exposure and distribution.
MeasurementGlossaryFree
OOH Marketing Mix Model & Attribution Glossary
A focused glossary for the measurement language used in OOH marketing-mix modeling and attribution studies.
MMMBest PracticesFree
OOH Marketing Mix Modeling Best Practices
A concise technical checklist for improving the data inputs and aggregation used when OOH is evaluated in marketing mix models.
MeasurementGuideFree
OOH Measurement & Analytics Guide
A buyer-friendly framework for understanding the measurement and analytics options used to plan and evaluate OOH.
FormatsReferenceFree
OOH Media Formats
Learn the difference between bulletins, posters, digital billboards and other OOH formats before comparing inventory.
ProductionProduction GuideFree
OOH Print Production Specifications
A production reference for preparing static OOH artwork, including file formats, CMYK setup, bleed, scale, vector art and photographic assets.