BillboardGuide

The world of outdoor advertising.

  • Location & Mapping
  • Location & Foot Traffic Data
  • Enterprise

Unacast

by Unacast

A location intelligence platform focused on mobility, foot traffic, visitation trends, and area analysis that can support OOH site selection and market planning.

Pricing
Enterprise / data subscription.
Built For
Planners comparing areas, venues, and movement patterns before selecting outdoor media.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.

Key Features

Foot traffic trends

Mobility analysis

Trade-area insights

Location data feeds

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Connecting data or workflows through APIs / developer tooling

Ideal For

Best For

  • Planners comparing areas, venues, and movement patterns before selecting outdoor media.

Not Ideal For

  • Media buying, ad serving, or creative production.

Pros & Cons

Pros

  • Useful site-selection context
  • Strong geospatial data focus

Cons

  • Not OOH-specific
  • May require analytics expertise

Pricing

Location & Foot Traffic Data

Enterprise / data subscription.

At a Glance

Category
Location & Mapping
Sub-category
Location & Foot Traffic Data
Pricing
Enterprise / data subscription.
Target Market
Planners comparing areas, venues, and movement patterns before selecting outdoor media.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • foot traffic
  • mobility
  • site selection
  • trade areas
  • visitation

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. UnacastUnacast — official product/siteunacast.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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