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Event and Festival Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy event and festival advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/event-and-festival-mediaDPAA Member Town Hall and Holiday Party New York 2026
DPAA Member Town Hall and Holiday Party New York 2026 is an upcoming industry event relevant to OOH, DOOH and advertising professionals through its focus on dooh market outlook, member networking and 2027 planning.
/events/dpaa-member-town-hall-and-holiday-party-new-york-2026DPAA Member Town Hall New York September 2026
DPAA Member Town Hall New York September 2026 is an upcoming industry event relevant to OOH, DOOH and advertising professionals through its focus on dooh market developments, agency and media-owner priorities and industry networking.
/events/dpaa-member-town-hall-new-york-september-2026DPAA UK Member Town Hall London 2026
DPAA UK Member Town Hall London 2026 is an upcoming industry event relevant to OOH, DOOH and advertising professionals through its focus on uk dooh market, programmatic and measurement and industry networking.
/events/dpaa-uk-member-town-hall-london-2026OAAA Discover OOH Day Chicago 2026
OAAA Discover OOH Day Chicago 2026 is an upcoming industry event relevant to OOH, DOOH and advertising professionals through its focus on local ooh planning, brand and agency education and chicago media market.
/events/oaaa-discover-ooh-day-chicago-2026OAAA Discover OOH Day Philadelphia 2026
OAAA Discover OOH Day Philadelphia 2026 is an upcoming industry event relevant to OOH, DOOH and advertising professionals through its focus on philadelphia ooh market, agency and advertiser education and local campaign planning.
/events/oaaa-discover-ooh-day-philadelphia-2026OAAA Discover OOH Day San Francisco 2026
OAAA Discover OOH Day San Francisco 2026 is an upcoming industry event relevant to OOH, DOOH and advertising professionals through its focus on san francisco ooh, brand and agency education and ooh measurement and creative.
/events/oaaa-discover-ooh-day-san-francisco-2026Gen Con’s Final Weekend Shows Why Event OOH Is About Routes, Not Just the Venue
Gen Con 2026 runs in Indianapolis from July 30 through August 2.
/article/gen-con-s-final-weekend-shows-why-event-ooh-is-about-routes-not-just-the-venueOhio State Fair’s Closing Day Highlights the Scale Advantage of Local Event OOH
The 2026 Ohio State Fair runs through August 2 in Columbus.
/article/ohio-state-fair-s-closing-day-highlights-the-scale-advantage-of-local-event-oohElectrolit’s World Cup LED-Truck Campaign Offers a Mobile OOH Planning Lesson
Electrolit used LED billboard trucks across New York, Los Angeles and Dallas during the 2026 World Cup. The reported results show the format's flexibility—and the operational questions buyers should ask before booking it.
/article/electrolit-world-cup-mobile-ooh-case-studyNewport Jazz Festival Creates a Three-Day Window for Destination OOH
The Newport Jazz Festival runs from August 1 through August 3 at Fort Adams State Park.
/article/newport-jazz-festival-creates-a-three-day-window-for-destination-oohThe Wisconsin State Fair’s Night Economy Creates a Different OOH Opportunity Than Its Daytime Family Traffic
Official fair hours show that the Wisconsin State Fair stays open until midnight on Thursday–Saturday, creating a distinctly different advertising environment at night than during daytime family hours.
/article/the-wisconsin-state-fair-s-night-economy-creates-a-different-ooh-opportunity-than-its-daytime-family-trafficHeatstroke Prevention Campaign Shows How National OOH Can Stay Locally Relevant
OAAA, the Ad Council and NHTSA are using a simple national message with heavier relevance in warmer markets. The campaign offers a useful planning model for brands balancing consistency with local context.
/article/heatstroke-prevention-ooh-local-contextOUTFRONT’s Billboard Segment Growth Suggests Digital Yield and Event Demand Are Still Doing Heavy Lifting
OUTFRONT said billboard segment revenue rose to $379.4 million in Q2, helped by higher yield, programmatic and direct digital advertising and revenue related to the 2026 FIFA World Cup.
/article/outfront-s-billboard-segment-growth-suggests-digital-yield-and-event-demand-are-still-doing-heavy-liftingCannes Lions International Festival of Creativity 2026
The completed 2026 Cannes Lions festival, a major global creativity event with dedicated Outdoor Lions and broad relevance to OOH, DOOH, and experiential campaigns.
/events/cannes-lions-international-festival-of-creativity-2026Programmatic I/O New York 2026
AdExchanger's New York programmatic media event for digital buying, automation, data, and advertising infrastructure.
/events/programmatic-io-new-york-2026