Cannes Lions International Festival of Creativity 2026

Cannes Lions is one of the world's most influential advertising and creativity events and includes dedicated recognition for Outdoor creative work.

Outdoor work is represented through dedicated Lions and adjacent experiential, technology, and activation categories.

• Outdoor Lions
• billboard creative
• DOOH
• experiential advertising
• special builds
• creative technology
• brand activations
• public-space campaigns

Many of the campaigns that influence global OOH creative trends are launched, discussed, shortlisted, or awarded at Cannes. The festival also attracts advertisers, agency executives, media platforms, technology companies, creators, and media owners from around the world.

Relevant for senior creative, brand, media, and OOH specialists following global creative benchmarks.

• creative agencies
• global brands
• OOH specialists
• experiential agencies
• media companies
• senior marketing leaders

Cannes Lions International Festival of Creativity 2026 is kept as an industry reference because past events still show which organizations, topics and markets are shaping OOH conversations. Use the record to identify recurring event series, organizer focus and likely themes for the next edition.

The listed focus areas include Outdoor Lions, billboard creative, DOOH, experiential advertising, and special builds. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for creative agencies, global brands, OOH specialists, and experiential agencies. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Jun 22-26, 2026

Location

Cannes, France

Format

In person - festival + awards + networking

Event Type

Global Advertising & Creative Festival

Status

Completed

Registration

2026 event completed

Pricing

2026 event completed

Organizer

LIONS / Informa

Added

2026-08-04

Updated

2026-08-04