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Lamar Upgrades Sioux Falls Digital Billboard With Daktronics Technology
Lamar upgrades a Sioux Falls digital billboard with Daktronics technology. Explore the supplier’s energy estimate and what lifecycle planning means for OOH.
/article/lamar-daktronics-sioux-falls-digital-billboard-upgradeVistar Media Expands in Japan With Local Leadership and a Full OOH Technology Offering
Vistar Media expands its Japan operations with local leadership and OOH buying, selling and delivery tools. Explore the implications for advertisers and media owners.
/article/vistar-media-japan-expansion-programmatic-doohOAAA Launches Centre to Advance Programmatic OOH Buying
OAAA launches a Programmatic & Automation Center of Excellence. Explore what its agenda could mean for US outdoor advertising buyers and measurement.
/article/oaaa-programmatic-automation-center-of-excellenceOneScreen Names Adam Skinner CEO as Modern OOH Push Accelerates
OneScreen named former Epsilon and CitrusAd executive Adam Skinner as CEO, bringing a retail- and commerce-media background into a company focused on modernizing OOH buying and operations.
/article/onescreen-names-adam-skinner-ceo-as-modern-ooh-push-acceleratesQR-to-Screen Instant Ads Point to a More Self-Serve Future for Place-Based DOOH
Take 10 Media’s QR-led screen workflow lets users submit content for display on a digital screen, highlighting how self-serve tools could lower the transaction barrier for local and short-duration DOOH.
/article/qr-to-screen-instant-ads-point-to-a-more-self-serve-future-for-place-based-doohTrillboards and Moving Walls Add Another Link to the Programmatic DOOH Supply Chain
Trillboards has partnered with Moving Walls to make its screen inventory accessible through programmatic DOOH workflows.
/article/trillboards-and-moving-walls-add-another-link-to-the-programmatic-dooh-supply-chainBroadsign Data Shows PMPs Account for More Than 86% of Programmatic OOH Spend
Broadsign’s 2026 programmatic DOOH analysis says private marketplace transactions represented more than 86% of pDOOH spend in 2025, while a small number of standard creative dimensions captured most video and display spend.
/article/broadsign-data-shows-pmps-account-for-more-than-86-of-programmatic-ooh-spendBroadsign’s 2026 Programmatic DOOH Trends Preview Shows What Buyers Are Valuing Right Now
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
/article/broadsign-s-2026-programmatic-dooh-trends-preview-shows-what-buyers-are-valuing-right-nowSamsung and Smartify Bring DOOH Monetization Into VXT Displays
Samsung Electronics America and Smartify Media announced an integration that brings Smartify's advertising network into Samsung VXT, giving commercial-display owners another route to monetize screens without replacing hardware.
/article/samsung-and-smartify-bring-dooh-monetization-into-vxt-displaysOAAA Reveals the 2026 OBIE Awards Shortlist Ahead of New York Ceremony
OAAA released the shortlist for the 84th annual OBIE Awards, highlighting work across brand, experiential, public-service and technology OOH before the October ceremony in New York.
/article/oaaa-reveals-the-2026-obie-awards-shortlist-ahead-of-new-york-ceremonye& money Uses London Travel Imagery to Sell Its “Best Rates” Card in Dubai DOOH
e& money used London travel imagery on Dubai digital screens to promote its travel card under a “Best Rates” proposition, connecting the financial product directly with an international trip use case.
/article/e-and-money-uses-london-travel-imagery-to-sell-its-best-rates-card-in-dubai-doohLemonade’s Slow Sign Rewards Safe Drivers With Contextual Digital Creative
Lemonade's pink roadside sign near Austin compliments drivers who obey the speed limit. The execution is a smart dynamic-creative idea—but it uses radar plus a human spotter, not automated vehicle recognition.
/article/lemonade-slow-sign-dynamic-oohHOT6 Uses Beamvertising to Turn Seongsu Streets Into Nighttime Media
HOT6 used projection-based “beamvertising” in Seoul’s Seongsu district, showing how nighttime projection can turn building surfaces into temporary media without installing a permanent screen.
/article/hot6-uses-beamvertising-to-turn-seongsu-streets-into-nighttime-mediaPhoebe Bridgers Uses UV Paint to Make a Music Launch Work After Dark
A Phoebe Bridgers street activation used UV-reactive paint to create a nighttime reveal, showing how material choice can make an outdoor idea change character after dark.
/article/phoebe-bridgers-uses-uv-paint-to-make-a-music-launch-work-after-darkWhen Should a Static Billboard Go Digital? Trailhead’s Four-Year Payback Rule
Trailhead Media CEO John Murrow says digital conversions need disciplined economics, with the company generally looking for a sub-four-year payback rather than converting static faces simply because digital technology is available.
/article/when-should-a-static-billboard-go-digital-trailheads-four-year-payback-ruleElement Reveals Laila as an AI Real Estate Consultant After West Cairo Teaser OOH
Element revealed that the “Laila” teased on West Cairo billboards is its AI real-estate consultant, turning an ambiguous name-led teaser into a technology proposition.
/article/element-reveals-laila-as-an-ai-real-estate-consultant-after-west-cairo-teaser-oohIlluminight Turns a Backlit Billboard Into the Message Itself
Illuminight used a backlit billboard for a cancer fundraising message, making literal illumination part of the idea instead of treating lighting as only a media specification.
/article/illuminight-turns-a-backlit-billboard-into-the-message-itselfCanary Wharf’s Next DOOH Chapter Could Include AR, Projections and Drone Shows
As part of its renewed Canary Wharf relationship, Ocean says it plans to broaden the existing DOOH offer with immersive experiences using technologies such as augmented reality, installations and projections, with drone shows also identified as a potential format.
/article/canary-wharf-s-next-dooh-chapter-could-include-ar-projections-and-drone-showsMoving Walls and BrightSign Make Existing Screens Easier to Monetize as DOOH
Moving Walls partnered with BrightSign so screen operators can access advertising and monetization tools through the BrightSign ecosystem, lowering the operational barrier between digital signage and DOOH inventory.
/article/moving-walls-and-brightsign-make-existing-screens-easier-to-monetize-as-doohSmiles and Flyby Turn Dubai Delivery E-Bikes Into Mobile DOOH Inventory
Smiles and Flyby are adding location-aware advertising screens to Dubai delivery e-bikes. Explore the rollout and questions for mobile DOOH buyers.
/article/smiles-flyby-dubai-delivery-ebike-mobile-dooh