What makes a billboard location iconic?

A site is treated as iconic here when it is bought by name. Advertisers ask for Times Square, Piccadilly Lights or Shibuya Crossing specifically, rather than asking for digital inventory in that city, because the location itself carries meaning that the impressions alone do not. In practice that means the site has a recognisable identity, published audience figures, and a buying route distinct from the general market inventory around it.

Can you buy a single billboard at these locations?

Sometimes. Landmark screens with one owner - a single named façade or tower screen - can usually be bought on their own. Multi-owner districts often cannot: the recognisable view is made of screens belonging to competing sellers, so buying the district means buying from several of them, and buying one screen means accepting that the photograph everyone recognises includes inventory you did not book. Each guide states which case applies.

How much does it cost to advertise on a landmark billboard?

There is no single rate. Cost at these sites is driven by the share of the loop you hold, the length of the flight, the season, whether the creative is standard or a bespoke 3D build, and whether the site is sold direct or programmatically. Billboard Guide does not quote other operators' inventory; each guide explains the pricing structure and names the seller who can confirm a current rate.

How far in advance do landmark sites need to be booked?

Longer than most buyers expect. Premium digital sites in peak periods are frequently committed months ahead, and airport media adds an operator approval stage on top of the booking itself. Bespoke or anamorphic 3D creative adds production and testing time again. Where a guide has a published lead time from the seller it is stated in that guide; where it does not, the guide says so rather than estimating.

What is the difference between a landmark screen and a multi-owner district?

A landmark screen is one asset with one owner, one specification and one approval chain. A multi-owner district is a place - a crossing, a strip, a retail street - where the visual effect comes from many screens under separate ownership. The distinction changes the whole buy: a landmark screen is a booking, a district is a media plan.

Does Billboard Guide sell advertising space at these locations?

No. These are editorial guides. Where an operator publishes its own media sales contact, the guide links to it directly so the enquiry goes to the seller. Where no public route exists, a brief sent through Billboard Guide is routed to a planning partner who can confirm availability and pricing - the confirmation always comes from whoever owns the inventory.

How current are the location guides?

Each guide carries its own verification date and cites the sources behind its figures, so a screen specification or passenger count can be traced to where it was published. Inventory at these sites changes - screens are rebuilt, sellers change, circuits are re-packaged - so the verification date matters more than the publication date.

Location Guides

Iconic Billboard Locations

The advertising environment, audience context, inventory structure, and booking routes for the world's most recognisable outdoor advertising sites.

24 location guides21 cities16 countriesVerified Jul 30, 2026

Browse every location guide

Filter by region, country or advertising environment, or search a site by name, alias or nearby landmark.

24 of 24 location guides

Showing 1-9

Zaventem, Belgium

Brussels Airport Advertising: Screens, Costs and Booking

Plan Brussels Airport advertising at BRU: verified media formats, passenger zones, costs, seller route, creative requirements and booking steps.

Environment: Airport Media
Market structure: JCDecaux Belgium, exclusive concessionaire from 1 January 2026
Buying route: JCDecaux Belgium, using the contact route on the airport's official advertising page

Verified Aug 11, 2026

Read guide

Kuala Lumpur, Malaysia

Bukit Bintang Digital Billboards

Plan Bukit Bintang Digital Billboards advertising: audience, inventory, booking routes, creative guidance, risks and current source links.

Environment: Retail Districts
Market structure: Multi-owner retail and entertainment screen district
Buying route: Current asset owner/operator, property partner or specialist OOH agency

Verified Aug 5, 2026

Read guide

Dubai, United Arab Emirates

Burj Khalifa Media Façade Dubai

A practical advertiser’s guide to the Burj Khalifa Media Façade, covering its location, LED format, audience, buying route, costs and creative requirements.

Environment: Multi-Owner Districts
Market structure: Integrated architectural LED media façade with mapped video and animation capability
Buying route: Direct enquiry to Emaar Media Sales

Verified Aug 10, 2026

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Madrid, Spain

Callao City Lights

Plan advertising at Callao City Lights in Madrid. Compare two landmark screens with the 15-screen Gran Vía circuit, audience data, formats and buying details.

Environment: Landmark Screens
Market structure: Two landmark Cines Callao screens, plus the wider 15-screen Circuito Gran Vía
Buying route: Direct media enquiry to Callao City Lights, a property partner or a specialist OOH agency

Verified Aug 8, 2026

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Seoul, South Korea

COEX K-POP Square Billboard Seoul

A practical advertiser guide to COEX K-POP Square—now operated by CJ CGV as K-POP LIVE—including its 2026 screen upgrade, Gangnam audience context, creative requirements, pricing approach, and direct buying route.

Environment: Multi-Owner Districts
Market structure: Large curved corner LED digital spectacular, renewed in 2026 with 12K output and up to 12,000 nits

Verified Aug 10, 2026

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Tokyo, Japan

Cross Shinjuku Vision Tokyo

A practical guide to Cross Shinjuku Vision in Tokyo, covering the Shinjuku 3D cat billboard, screen specifications, audience context, pricing, creative requirements, and direct booking route.

Environment: Multi-Owner Districts
Market structure: 154.7 m² curved 6 mm-pitch SMD LED digital spectacular with anamorphic 3D capability

Verified Aug 10, 2026

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Dublin, Ireland

Dublin Airport Advertising: Screens, Costs and Booking

Plan Dublin Airport advertising across T1 and T2. Compare current screens, passenger journeys, costs, approvals and the official booking route for campaigns.

Environment: Airport Media
Market structure: Airport terminal and estate media sold directly by daa Media Sales

Verified Aug 10, 2026

Read guide

Gold Coast, Australia

Gold Coast Airport Advertising: Screens, Locations, Costs & Booking

Plan Gold Coast Airport advertising with verified domestic baggage-claim screens, passenger data, terminal placement, buying options, specifications and quote guidance.

Environment: Airport Media
Market structure: Integrated airport terminal media plus separate external airport-road billboards

Verified Jul 30, 2026

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Singapore, Singapore

ION Orchard Grand Façade Billboard Singapore

Advertiser guide to the ION Orchard Grand Façade LED in Singapore, covering its Orchard Road location, audience, 3D capability, specifications, buying route and cost factors.

Environment: Landmark Screens
Market structure: Large-format digital LED facade screen

Verified Aug 10, 2026

Read guide

Environments

7 kinds of site, 7 different buys

The environment decides the approval chain, the lead time and whether the site can be bought alone at all. Pick one to filter the directory.

What this covers

Buying a landmark site is not buying a billboard

An iconic billboard location is a named advertising site that is known by the site itself rather than by the media owner who sells it: Times Square, Piccadilly Lights, Shibuya Crossing. Buying one is not the same as buying a panel from a rate card. Each site has its own inventory structure, its own owner or set of owners, its own approval process, and its own minimum commitment, and those four things - not the postcode - decide what a campaign there actually costs and how long it takes to book.

Where the site actually is

The exact position, the sightlines that matter, and the surrounding streets or terminals that determine who sees it.

Who passes it

Published footfall or passenger figures with the source named, plus the audience profile the location is bought for.

What the inventory is

Screen count, dimensions, resolution and format type - and whether the site is one screen or a circuit sold together.

How it is bought

The owner or seller, whether it is sold direct or programmatically, and the published route to a quote where one exists.

What creative it takes

Specifications, animation and 3D capability, and the approval requirements that reject artwork after it is made.

What the risks are

Lead times, seasonal demand, planning restrictions and the commitments a first-time buyer does not see coming.

Full index

Every location guide, by region

All 24 guides in 8 regions.

Landmark Location Questions

What makes a billboard location iconic?: A site is treated as iconic here when it is bought by name. Advertisers ask for Times Square, Piccadilly Lights or Shibuya Crossing specifically, rather than asking for digital inventory in that city, because the location itself carries meaning that the impressions alone do not. In practice that means the site has a recognisable identity, published audience figures, and a buying route distinct from the general market inventory around it.
Can you buy a single billboard at these locations?: Sometimes. Landmark screens with one owner - a single named façade or tower screen - can usually be bought on their own. Multi-owner districts often cannot: the recognisable view is made of screens belonging to competing sellers, so buying the district means buying from several of them, and buying one screen means accepting that the photograph everyone recognises includes inventory you did not book. Each guide states which case applies.
How much does it cost to advertise on a landmark billboard?: There is no single rate. Cost at these sites is driven by the share of the loop you hold, the length of the flight, the season, whether the creative is standard or a bespoke 3D build, and whether the site is sold direct or programmatically. Billboard Guide does not quote other operators' inventory; each guide explains the pricing structure and names the seller who can confirm a current rate.
How far in advance do landmark sites need to be booked?: Longer than most buyers expect. Premium digital sites in peak periods are frequently committed months ahead, and airport media adds an operator approval stage on top of the booking itself. Bespoke or anamorphic 3D creative adds production and testing time again. Where a guide has a published lead time from the seller it is stated in that guide; where it does not, the guide says so rather than estimating.
What is the difference between a landmark screen and a multi-owner district?: A landmark screen is one asset with one owner, one specification and one approval chain. A multi-owner district is a place - a crossing, a strip, a retail street - where the visual effect comes from many screens under separate ownership. The distinction changes the whole buy: a landmark screen is a booking, a district is a media plan.
Does Billboard Guide sell advertising space at these locations?: No. These are editorial guides. Where an operator publishes its own media sales contact, the guide links to it directly so the enquiry goes to the seller. Where no public route exists, a brief sent through Billboard Guide is routed to a planning partner who can confirm availability and pricing - the confirmation always comes from whoever owns the inventory.
How current are the location guides?: Each guide carries its own verification date and cites the sources behind its figures, so a screen specification or passenger count can be traced to where it was published. Inventory at these sites changes - screens are rebuilt, sellers change, circuits are re-packaged - so the verification date matters more than the publication date.

Campaign planning

Planning a campaign at a landmark site?

Send the sites you are considering, your dates and a budget band. The brief is routed to a planning partner who can confirm availability, current pricing and whether the site can be bought on its own.

Request a Media Plan

Iconic Billboard Locations

Browse every location guide

7 kinds of site, 7 different buys

Buying a landmark site is not buying a billboard

Where the site actually is

Who passes it

What the inventory is

How it is bought

What creative it takes

What the risks are

Every location guide, by region

Europe7

North America6

Asia3

Asia-Pacific3

Middle East2

Asia Pacific1

Europe & Middle East1

Oceania1

Landmark Location Questions

Planning a campaign at a landmark site?

The Billboard Brief