The Horseshoe Billboard Atlanta

ATL-DG-501 is a street-facing Downtown Atlanta digital spectacular, not a standard highway digital bulletin. Its two connected faces turn the corner of the Westin entrance, putting motion creative near hotel guests, pedestrians, local traffic, restaurant visitors and people moving between Peachtree Center and the convention and entertainment district. The location is strongest when a campaign benefits from Downtown context or a particular event calendar. It can support a film opening, product launch, trade-show presence or sports-week creative more naturally than a broad-reach commuter board. Its profile does not automatically make it the right buy for every brief: advertisers focused on low-cost reach, suburban coverage or immediate response may find more efficient Atlanta formats elsewhere.

The Horseshoe Billboard Atlanta sits at 210 Peachtree Street NW, Atlanta, Georgia, North America. The map opens tilted so you can read the surrounding building massing and approach sightlines; switch the lighting to night to see the environment as the screens are actually seen.

The verified screen is fixed to The Westin Peachtree Plaza at 210 Peachtree Street NW, on the corner of Peachtree Street and Andrew Young International Boulevard. Orange Barrel Media gives the screen coordinates as 33.759618, -84.387759 and describes it as facing northeast and east. Atlanta Downtown's official sign map labels the location Westin Hotel Corner. This intersection forms the heart of the Downtown Hotel District. The Westin is close to Hyatt Regency Atlanta, Atlanta Marriott Marquis and Hilton Atlanta, while AmericasMart and the Peachtree Center complex sit just to the north. Peachtree Center MARTA station is nearby on Peachtree Street. Centennial Olympic Park, State Farm Arena, the Georgia World Congress Center and Mercedes-Benz Stadium are farther west and southwest within the wider Downtown visitor district; proximity should not be interpreted as a promise that every venue or its arriving crowd has a direct view of the screen. The location is sometimes mixed up with Orange Barrel Media's other Downtown assets, including the separate Westin motor-lobby screen on Ted Turner Drive, the Peachtree Center wrap at 235 Peachtree Street, the AmericasMart blade at 240 Peachtree Street and screens closer to Centennial Olympic Park. Those are different advertising products.

Orange Barrel Media's Atlanta market kit identifies ATL-DG-501 as an illuminated full-motion digital with two connected sections: an 18-by-18-foot northeast face and an 18-by-32-foot east face. Together they create the corner-wrap format above the Westin's street entrance. The geometry lets a campaign use one idea across the turn or give each viewing direction a related composition. The public kit does not specify current spot length, loop length, standard share of voice, takeover frequency, operating hours or category exclusivity. It also does not publish a dedicated anamorphic-3D product for the screen. Buyers should therefore request the live sales sheet rather than assume that historical schedules or creative examples represent the current commercial offer.

The operator's 2024 market kit lists 664,052 weekly impressions among adults 18+ for a 10 mph traffic condition. This is the screen-specific figure available in current public sales material, but the page does not explain the complete measurement methodology. It should be treated as an operator-published inventory estimate, not as 664,052 unique viewers or guaranteed delivery for every campaign. The surrounding audience is mixed. The screen can encounter hotel and restaurant guests, Downtown workers, local drivers, convention visitors and MARTA users. MARTA identifies Peachtree Center as its fourth-busiest station by entries and exits. During the 2026 FIFA World Cup period, MARTA reported that Peachtree Center accounted for 30% of heightened station demand on match days and 43% on fan-festival-only days. Those figures demonstrate how major events can shift movement through Downtown; they are not normal weekly screen impressions. AmericasMart adds a distinct meeting and trade audience. Discover Atlanta describes its convention facilities as offering up to 800,000 square feet of exhibit space and capacity for up to 3,000 attendees, directly connected to the Westin. Georgia State University, offices and multiple large hotels add everyday demand beyond event visitors.

The audience changes materially by day and calendar. Weekdays can bring office, hotel, meeting and trade-show traffic. Sports fixtures and concerts redirect fans toward State Farm Arena and Mercedes-Benz Stadium, while weekends add tourism, dining and attraction visits. Dragon Con is especially relevant because the Westin is one of its official host hotels alongside the Hyatt, Marriott, Hilton and Courtland Grand. This variability makes timing important. A B2B brand can align a short flight with an AmericasMart or GWCC event; an entertainment advertiser can run around a film release, concert or fan convention; and a beverage, airline or hospitality brand can adapt copy to visitor-heavy periods. Buyers should use official event schedules and request a date-specific audience rationale instead of relying on annual Downtown visitor totals.

Peachtree Street is Downtown Atlanta's principal hotel and commercial spine. At Andrew Young International Boulevard, it joins hotel entrances, restaurants, nightlife and the route toward Peachtree Center and the Centennial Olympic Park district. That produces slower, more varied urban viewing than a board designed primarily for high-speed traffic on the Downtown Connector. The screen's street-level context is also changing. The four-venue 207 Peachtree dining and entertainment campus opened in 2026 at the same intersection, adding a rooftop, sporting club, bar and ballroom across 30,000 square feet. Portman Hospitality Fund I also acquired the Westin in May 2026 and announced a comprehensive renovation ahead of Atlanta's 2028 Super Bowl. Advertisers should ask whether construction phasing changes sightlines, access or campaign photography during their dates.

Major Brand and Product Launches The connected faces can introduce a product, then reveal a second message around the corner. It works best with simple branding, large product imagery and motion designed specifically for the format. Convention and B2B Campaigns AmericasMart, Downtown hotels and the broader GWCC district make the location useful for brands that want physical presence around a named trade show. Event alignment matters more than buying an arbitrary month. Sports, Entertainment and Gaming Film openings, game launches, concerts and fan events suit full-motion creative and Downtown's fluctuating event audience. Messaging can be scheduled around known crowd surges, subject to the operator's current sales terms. Consumer Electronics and Technology Bright product renders, interface movement and reveal sequences can use the corner transition effectively. Technical claims and small feature lists should be kept off-screen. Beverage, Travel and Hospitality The hotel entrance and visitor corridor provide relevant context for beverage brands, airlines, destinations and hospitality services, particularly during conventions and major city events. Apparel and Automotive Fashion and vehicle creative can benefit from scale and movement, provided the composition remains legible from both faces and does not depend on long copy.

Full-motion video and the two-face corner geometry are the verified creative strengths. The best concepts either wrap a single visual across the turn or coordinate two views so each works independently. Large typography, one focal product and an early brand cue are safer than treating the display like a widescreen television. The operator has used the screen for campaigns designed around its corner form, including the 2024 Wicked film creative. However, no current first-party sales material located for this guide confirms a standard anamorphic-3D package, live-feed integration or automatic full-screen exclusivity. Any perspective illusion, dynamic trigger or special takeover should be scoped separately with Orange Barrel Media. Expect additional production, testing, approval time and cost.

These examples show verified uses of ATL-DG-501 and the Westin Hotel Corner screen.

• 2024Wicked

  2024. Orange Barrel Media presented Wicked on ATL-DG-501 ahead of the film's theatrical opening and specifically highlighted the full-motion corner-wrap. It is the clearest operator-documented example of creative built for the screen's physical form; no performance result was published.

• 2023Coca-Cola Zero Sugar

  2023. Orange Barrel Media documented a Coca-Cola Zero Sugar campaign at 210 Peachtree Street and identified both ATL-DG-501 and agency Kinetic. The example shows how a mass-market beverage campaign can extend from a landmark digital to street-level placements without implying that the same audience measurement applies to both.

• 2025Don Julio

  2025. An Orange Barrel Media post identifies ATL-DG-501 as the Atlanta placement in a two-market Don Julio preview. The campaign is useful as a beverage and nightlife-context example, but the public post does not provide delivery or sales results.

• OngoingDowntown Digital Art Programming

  Ongoing. Atlanta Downtown's Digital Art Program has displayed work at the Westin Hotel Corner, including Yoon Nam's works and the civic Be Downtown campaign. These are public-art and place-marketing examples rather than ordinary paid advertiser case studies, but they show how motion content is integrated between commercial messages.

> Pricing for The Horseshoe Billboard is quote-only and depends on campaign dates, duration, share of voice, creative format, demand, and market events. The direct buying route is Orange Barrel Media at sales@obm.com or +1 614-294-4898. Refer to the asset as ATL-DG-501 / Westin Hotel Corner to avoid confusion. Request the exact share-of-voice structure, spot and loop length, guaranteed impression delivery and methodology, creative specifications and safe zones, motion or perspective-testing rules, category restrictions, exclusivity options and proof-of-play reporting.

Strong Fit The fit comes from context and creative scale, not from the nickname. A campaign should have a clear reason to be at the Westin intersection. Less Suitable

• National launches with strong visual assets and enough production budget for the corner format
• Convention and trade-show campaigns tied to a specific Downtown event
• Entertainment, sports, gaming and technology releases that benefit from motion
• Campaigns seeking photography, social sharing or local earned-media potential
• Small businesses seeking hyperlocal response at the lowest possible cost
• Reach plans optimized primarily to low CPM across metro Atlanta
• Text-heavy offers, disclaimers or detailed product comparisons
• Direct-response campaigns that depend on immediate clicks or web conversion
• Low-production creative that cannot adapt cleanly to two differently sized faces

• The asset code, address, facing direction and current sightlines
• Flight dates and overlap with conventions, games, concerts or construction
• Spot length, loop length and guaranteed share of voice
• Operating hours and any brightness or content restrictions
• Impression delivery, measurement source and whether figures are estimates or guarantees
• Separate files, safe zones and synchronization rules for both faces
• Lead time and testing for corner-based, 3D-style or dynamic creative
• Category restrictions and any exclusivity terms
• Proof-of-play reporting, make-good policy and delivery guarantees
• Permission and access for campaign photography or filming

1. The asset code, address, facing direction and current sightlines
2. Flight dates and overlap with conventions, games, concerts or construction
3. Spot length, loop length and guaranteed share of voice
4. Operating hours and any brightness or content restrictions
5. Impression delivery, measurement source and whether figures are estimates or guarantees
6. Separate files, safe zones and synchronization rules for both faces
7. Lead time and testing for corner-based, 3D-style or dynamic creative
8. Category restrictions and any exclusivity terms
9. Proof-of-play reporting, make-good policy and delivery guarantees
10. Permission and access for campaign photography or filming