Nasdaq Tower Billboard: Specs, Costs, Hours & Booking

The Nasdaq Tower is a curved, full-motion digital display wrapped around Nasdaq MarketSite at 4 Times Square, at Broadway and West 43rd Street. The January 2026 production specification lists the Tower at 120 ft high by 84 ft wide, with a 1,832 x 2,336 pixel creative canvas, 15-second creative, 30 FPS and no audio. Buy the Nasdaq Tower because the MarketSite context strengthens the idea, not merely because it is a large LED facade. It is particularly relevant for listings, finance, fintech, technology, corporate milestones and PR-led launches.

Nasdaq Tower Billboard: Specs, Costs, Hours & Booking sits at Nasdaq Tower, 4 Times Square, New York, North America. The map opens tilted so you can read the surrounding building massing and approach sightlines; switch the lighting to night to see the environment as the screens are actually seen.

The product sheet lists the display as northwest-facing. Because the Tower follows a curved building facade, real visibility should be evaluated from street-level approach angles rather than treated like a flat roadside screen with a single sightline. The January 2026 production sheet lists the display as 120 ft high by 84 ft wide, producing a nominal facade area of 10,080 sq ft, or approximately 936.5 square metres. Nasdaq markets the screen as approximately 10,000 sq ft of branding space; the difference is normal rounding, not a competing size claim.

The dimensions, pixel canvas, 15-second duration, 30 FPS, operating hours, Bell blackouts, facing, unit ID and Geopath ID in this guide apply to the Nasdaq Tower unit only. Do not apply them automatically to TS2, Reuters screens, the Nasdaq Marquee or Bell Ceremony packages.

• Every proposal must name the exact product or combination.
• Every included screen and face should be listed.
• The proposal should state whether content is synchronised and how delivery is divided across screens.
• Ordinary rotation, exclusive time, filming, photography and event services should be separated.

Do not create artwork from the nominal 84:120 physical ratio. Use the current 1,832 x 2,336 pixel production template because the mapped LED canvas does not share the same aspect ratio as the physical facade. Curvature, mapped geometry and window interruptions must be handled in the official template.

The January 2026 specification lists a 06:00-02:00 daily operating schedule. On weekdays, advertising is subject to one-hour blackouts from 09:00-10:00 and 15:30-16:30 around Opening and Closing Bell activity. This leaves a theoretical maximum of 18 non-blackout operating hours per weekday and 20 per weekend day, but it does not mean that every remaining minute is commercially available or included in a campaign.

Final creative is due at least two full business days before posting. Multiple files may require additional lead time. Non-English creative is subject to review and translation and requires at least one additional business day. Treat these as minimum seller requirements, not the recommended production schedule.

The Tower benefits from Times Square's pedestrian environment, but district traffic is not the same thing as a screen impression. Use Times Square traffic data as district context only, then request selected-hour audience methodology, guaranteed delivery and proof-of-play for the actual Tower campaign.

• The MarketSite context is strongest for finance, fintech, technology, listings, corporate milestones and PR-led launches.
• For general consumer reach, compare with broader Times Square or citywide DOOH using equivalent booked hours, delivery and cost.
• Do not present district footfall as Nasdaq Tower reach, impressions or guaranteed campaign delivery.
• Separate paid media delivery from PR, filming, photography, Bell Ceremony activity and earned coverage.

A strong Tower execution should use the financial-market context deliberately. The best creative treats the screen as a landmark facade with windows, curvature and corporate context, not as a standard portrait rectangle.

• Keep the brand device and main claim away from window zones.
• Use motion that reads quickly from street-level approaches.
• Prepare a realistic preview before client approval.
• Separate capture plans, social distribution and earned-media expectations from the paid media guarantee.
• Measure delivery with proof-of-play and any supplied audience methodology rather than district traffic alone.

Use Billboard Guide's enquiry route for quote requests. A useful brief names Nasdaq Tower specifically and asks whether the proposal covers ordinary rotation, exclusive time, TS2, Marquee, Bell Ceremony branding, photography, filming or event services.

1. State campaign dates, desired hours, budget band and whether financial-market timing matters.
2. Request exact booked hours, loop length, SOV, total guaranteed plays and make-good terms.
3. Request selected-hour impression methodology and proof-of-play format.
4. Confirm the current production template, deadline, non-English review time and category restrictions.
5. Separate media, production, capture, event and ceremony costs.

Technical values on this page are attributed to the supplied production and product documents and are dated. They should be reconfirmed against the current campaign template and proposal before production. District traffic is contextual and is not treated as campaign delivery. Calculated physical area and theoretical non-blackout hours are labelled as calculations, not seller guarantees.

1. The Tower specification applies only to the Nasdaq Tower unit.
2. The January 2026 sheet verifies dimensions, canvas, 15 seconds, 30 FPS, no audio, hours and Bell blackouts.
3. Fifteen seconds is not loop length, SOV, plays or guaranteed delivery.
4. Times Square district traffic is context, not Tower campaign impressions.