MAD//Fest London 2027

MAD//Fest is one of the UK's largest marketing festivals, bringing thousands of brands and agencies together around media, creativity, marketing technology, innovation, and culture.

OOH teams can use the festival to track wider media, creative, and technology conversations.

• brand innovation
• media
• advertising technology
• agency strategy
• experiential
• creativity
• masterclasses
• marketing innovation

OOH sits at the intersection of media, creativity, technology, experiential advertising, and culture, all areas heavily represented at MAD//Fest.

The organizer says the 2026 edition sold out and expects more than 15,000 brand and agency attendees for the 2027 event.

MAD//Fest London 2027 should be judged against the campaign or business decision it can help with, not only against the agenda headline. Before registering, compare the audience, location, format and timing with the meetings, suppliers or learning outcomes you actually need.

The listed focus areas include brand innovation, media, advertising technology, agency strategy, and experiential. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for brands, agencies, OOH teams, and media companies. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Jul 6-8, 2027

Location

Shoreditch, London, United Kingdom

Format

In person - three-day festival

Event Type

Marketing & Advertising Festival

Status

Save the Date

Registration

2027 registration cycle

Pricing

2027 registration cycle

Organizer

MAD//Fest

Added

2026-08-04

Updated

2026-08-04

• brands
• agencies
• OOH teams
• media companies
• creative teams
• marketing technology companies