BillboardGuide

The world of outdoor advertising.

Billboards, transit, street and screens

Every format.
Explained.

format guides
79
categories
12

Compare where each format works, what it costs and how long it takes to prepare, then open the guide for specs and buying advice.

All formats

61–72 of 79 formats

Cost ranges are broad planning estimates. Units and buying periods vary by format; production costs are listed in each guide.

Retail media

Retail In Store Media

At entrances, aisles, endcaps, shelves, service counters and checkout zones inside stores.

Media cost
$5-$40+ CPM for digital inventory or $5,000-$250,000+ for multi-store direct programs.
Lead time
2-8 weeks; retailer category approval and store distribution add time.

Transit advertising

Rideshare In Car Advertising

Inside or on top of rideshare vehicles, reaching passengers or streetside audiences across service areas.

Media cost
$8-$40+ CPM is a broad planning range, varying by screen type, city and targeting.
Lead time
2-10 business days for standard assets.

Building-scale media

Rooftop Billboards

Building rooftops visible from rail lines, elevated roads, dense street grids and skyline approaches.

Media cost
$5,000-$75,000+ per four weeks depending on market and sightline.
Lead time
1-4 weeks after approval, subject to access and municipal rules.

Place-based OOH

Shopping Mall Advertising

Entrances, atriums, corridors, escalators, food courts, parking and digital screen networks inside shopping centers.

Media cost
$1,000-$50,000+ per mall per four weeks depending on format, center quality and takeover level.
Lead time
1-6 weeks depending on complexity.

Street furniture

Six Sheet Posters

Bus shelters, sidewalks, pedestrian areas, shopping streets and roadside street furniture, especially in the UK and Europe.

Media cost
$200-$3,000+ per panel per cycle, with premium central-city digital sites higher.
Lead time
2-7 business days for standard assets.

Place-based OOH

Ski Resort Advertising

Lift queues, gondolas, chairlifts, trail maps, lodges, rental areas, shuttles and resort villages.

Media cost
$5,000-$250,000+ per season depending on resort scale, assets and exclusivity.
Lead time
4-12 weeks before the season or campaign start.

Venue media

Stadium And Arena Advertising

Scoreboards, LED ribbons, field/court signage, concourses, entrances, hospitality areas and exterior plazas.

Media cost
$5,000-$1,000,000+ depending on venue, rights, season length and exclusivity.
Lead time
2-12 weeks depending on sponsorship complexity.

Transit advertising

Station Domination

A single subway or rail station using multiple media surfaces across entrances, corridors, stairs, platforms and sometimes trains.

Media cost
$25,000-$500,000+ per station per four weeks, depending on market, station volume and coverage.
Lead time
6-12+ weeks for surveying, approvals and overnight installation windows.

Street furniture

Street Kiosk Advertising

Pedestrian-heavy downtown areas, plazas, shopping streets and transit interchanges.

Media cost
$500-$8,000+ per kiosk per four weeks, with premium digital city-center units higher.
Lead time
4-10 business days for standard campaigns.

Street furniture

Street Pole Banners

Downtown streets, campuses, business districts, cultural corridors and event routes.

Media cost
$50-$500+ per pole per month, often with program minimums and municipal fees.
Lead time
2-5 weeks including permits, fabrication and coordinated installation.

Transit advertising

Taxi Advertising

On licensed taxis through city centers, airports, hotels and entertainment districts.

Media cost
$200-$2,000+ per taxi per four weeks depending on format and city.
Lead time
1-4 weeks including fleet scheduling.

Street furniture

Telephone Kiosk Advertising

High-footfall sidewalks, tourist districts and city centers where legacy phone structures remain.

Media cost
$300-$5,000+ per unit per four weeks depending on city and landmark value.
Lead time
1-3 weeks after survey and approval.
Billboard and Out-of-Home Advertising Formats - Page 6