Billboards, transit, street and screens
Compare where each format works, what it costs and how long it takes to prepare, then open the guide for specs and buying advice.
25–36 of 79 formats
Cost ranges are broad planning estimates. Units and buying periods vary by format; production costs are listed in each guide.
Retail media
Quick-service restaurants, cafés, concessions and retail checkout zones where screens also serve operational content.
Digital OOH
Networks of screens in defined venues such as offices, gyms, clinics, retail, residential buildings and entertainment locations.
Digital OOH
Sidewalks and public spaces, often integrated with maps, Wi-Fi, public information or municipal services.
Digital OOH
Any connected DOOH screen that supports approved creative changes based on time, weather, inventory, location, events or other data.
Place-based OOH
Malls, airports, stations and large venues along escalators, steps, balustrades and moving walkways.
Place-based OOH
At charging bays in retail, parking, motorway service, office and residential locations.
Venue media
Entrances, stages, barriers, wristbands, charging areas, screens, food zones and experiential spaces at live events.
Specialty OOH
Plazas, malls, transit hubs, festivals, sidewalks and private venues with space for participation.
Transit advertising
On ferries, water taxis, terminals, docks and waterfront routes.
Mobile OOH
On owned or leased cars, vans and service vehicles during normal business operations.
Street-level media
Retail floors, malls, stations, event venues and permitted outdoor pedestrian areas.
Roadside billboards
Major roads, urban arterials and rail approaches, particularly in the UK and markets using sheet-based naming.
