Billboards, transit, street and screens
Compare where each format works, what it costs and how long it takes to prepare, then open the guide for specs and buying advice.
13–24 of 79 formats
Cost ranges are broad planning estimates. Units and buying periods vary by format; production costs are listed in each guide.
Building-scale media
Road and rail bridges, pedestrian overpasses and city gateways with direct frontal sightlines.
Building-scale media
Scaffolding, parking structures, construction facades and landmark buildings in high-traffic urban locations.
Street furniture
At bus stops and along neighborhood commercial roads, close to pedestrians and lower-speed traffic.
Transit advertising
On city buses circulating through defined routes and neighborhoods.
Transit advertising
Inside buses above windows, on bulkheads, seat backs and onboard digital screens.
Place-based OOH
Student centers, residence halls, dining areas, recreation facilities, campus buses, kiosks and digital screens.
Retail media
On shopping carts, trolley handles and baskets inside grocery, mass retail and home-improvement stores.
Place-based OOH
On the cinema screen before films and across lobbies, concession areas, corridors and digital displays.
Street furniture
Sidewalks, plazas, tram stops and retail streets, usually backlit and positioned at eye level.
Building-scale media
Around developments, renovations, retail openings and construction sites at pedestrian or roadside level.
Retail media
At store entrances, windows, coolers, counters, checkout screens and sometimes fuel forecourts.
Retail media
On or beside refrigerated doors in grocery, convenience, pharmacy and specialty retail.
