BillboardGuide

The world of outdoor advertising.

Billboards, transit, street and screens

Every format.
Explained.

format guides
79
categories
12

Compare where each format works, what it costs and how long it takes to prepare, then open the guide for specs and buying advice.

All formats

73–79 of 79 formats

Cost ranges are broad planning estimates. Units and buying periods vary by format; production costs are listed in each guide.

Digital OOH

Three Dimensional Anamorphic DOOH

Corner LED displays and large digital facades in high-footfall entertainment and shopping districts.

Media cost
$50,000-$500,000+ for premium media flights; globally iconic sites can exceed this.
Lead time
6-14 weeks for a polished execution.

Transit advertising

Transit Vehicle Wrapping

On airport, hotel, campus, resort and private shuttle fleets that follow repeat routes.

Media cost
$500-$5,000+ per vehicle per month depending on market, route and exclusivity.
Lead time
2-5 weeks including exact fleet templates.

Mobile OOH

Truckside And Trailer Advertising

On box trucks, semi-trailers and delivery vehicles traveling regional or national routes.

Media cost
$500-$3,000+ per truck per month depending on vehicle type, routes and campaign scale.
Lead time
2-5 weeks including fleet scheduling.

Street furniture

Urban Panels

At subway entrances, sidewalks, curbside structures and dense commercial districts.

Media cost
$500-$10,000+ per panel per four weeks depending on market and exact entrance.
Lead time
3-10 business days.

Place-based OOH

Vending Machine Advertising

On vending machines and digital vending screens in offices, campuses, stations, hospitals and leisure venues.

Media cost
$100-$2,000+ per machine per month depending on exclusivity, traffic and format.
Lead time
2-6 weeks including operator approval and service scheduling.

Street furniture

Wayfinding And Information Panels

Downtown districts, campuses, tourism zones, retail centers and transport hubs.

Media cost
$500-$20,000+ per month depending on network, exclusivity and sponsorship rights.
Lead time
2-8 weeks because content and civic approvals can be detailed.

Street-level media

Wildposting

Approved urban walls, temporary panels and construction sites in arts, nightlife and shopping districts.

Media cost
$2,000-$30,000+ per market flight depending on coverage and wall quality.
Lead time
1-3 weeks for production and permissions.
Billboard and Out-of-Home Advertising Formats - Page 7