BillboardGuide

The world of outdoor advertising.

Billboards, transit, street and screens

Every format.
Explained.

format guides
79
categories
12

Compare where each format works, what it costs and how long it takes to prepare, then open the guide for specs and buying advice.

All formats

37–48 of 79 formats

Cost ranges are broad planning estimates. Units and buying periods vary by format; production costs are listed in each guide.

Place-based OOH

Fuel Station Advertising

At pumps, pump toppers, digital pump screens, canopy columns, convenience-store windows and forecourt signage.

Media cost
$500-$10,000+ per station package per four weeks, or network CPMs commonly planned in the $5-$30+ range.
Lead time
2-6 weeks, with fuel-brand and safety approvals.

Retail media

Grocery And Supermarket Advertising

Store entrances, carts, aisles, coolers, deli areas, checkout and parking-lot screens.

Media cost
$5,000-$300,000+ for multi-store campaigns, or roughly $5-$40+ CPM for eligible digital inventory.
Lead time
3-10 weeks due to retailer, product and pricing approvals.

Place-based OOH

Gym And Fitness Advertising

Gym entrances, cardio areas, locker approaches, studios, water stations and digital screen networks.

Media cost
$3,000-$100,000+ for multi-club programs or roughly $5-$25+ CPM for digital inventory.
Lead time
2-6 weeks depending on activation.

Place-based OOH

Healthcare Facility Advertising

Waiting rooms, pharmacies, clinics, hospital common areas and health-service retail environments.

Media cost
$5-$35+ CPM or $5,000-$200,000+ for targeted multi-facility campaigns.
Lead time
3-10 weeks because medical/legal review can be extensive.

Roadside billboards

Highway Logo Signs

Controlled-access highways near eligible exits, directing drivers to fuel, food, lodging, camping and other approved services.

Media cost
$300-$5,000+ per year per logo panel in many programs, excluding fabrication; rates vary by state and traffic.
Lead time
4-12 weeks due to eligibility review, fabrication and installation scheduling.

Place-based OOH

Hotel Advertising

Hotel lobbies, elevators, meeting spaces, gyms, bars, business centers and in-room channels.

Media cost
$1,000-$50,000+ per property or network flight, depending on class, market and format.
Lead time
2-8 weeks including brand and property approval.

Specialty OOH

Inflatable Advertising

Retail forecourts, rooftops, festivals, sports venues and temporary outdoor activations.

Media cost
$500-$10,000+ per day for rentals and site operations depending on size and complexity.
Lead time
3-10 weeks for custom work.

Digital OOH

Interactive Touchscreen DOOH

Malls, transit hubs, airports, street kiosks, retail and event environments where people can safely stop.

Media cost
$10,000-$250,000+ for media and activation rights depending on location and duration.
Lead time
6-16 weeks for a reliable public deployment.

Roadside billboards

Junior Posters 8 Sheet

Neighborhood streets, secondary roads and commercial areas, generally at a lower height and closer viewing distance.

Media cost
$300-$2,500 per face per four weeks is a practical planning range outside premium locations.
Lead time
3-7 business days after approved art.

Roadside billboards

Large Format Spectaculars

Dense city centers, entertainment districts, high-profile intersections and landmark buildings.

Media cost
$20,000-$250,000+ per four weeks; globally iconic locations may cost much more.
Lead time
2-8 weeks; engineered custom elements and permits may extend the schedule.

Mobile OOH

Mobile Billboard Trucks

Vehicles routed through selected streets, events, retail areas and audience hotspots.

Media cost
$800-$5,000+ per truck per day, with premium LED, staff and event access increasing cost.
Lead time
1-3 weeks for standard campaigns; tours require more logistics.

Street furniture

Newsstand Advertising

Busy sidewalks and transit-adjacent corners, especially in large cities.

Media cost
$500-$10,000+ per location per four weeks depending on market and coverage.
Lead time
1-3 weeks after measurements and approvals.