BillboardGuide

The world of outdoor advertising.

Billboards, transit, street and screens

Every format.
Explained.

format guides
79
categories
12

Compare where each format works, what it costs and how long it takes to prepare, then open the guide for specs and buying advice.

All formats

49–60 of 79 formats

Cost ranges are broad planning estimates. Units and buying periods vary by format; production costs are listed in each guide.

Roadside billboards

Ninety Six Sheet Billboards

High-traffic roads and prominent urban sites where an extra-wide landscape canvas can dominate the view.

Media cost
$5,000-$50,000+ per cycle depending on market and landmark status.
Lead time
1-3 weeks after approval.

Place-based OOH

Office And Elevator Advertising

Office lobbies, elevator banks, elevator interiors, turnstiles and shared amenity spaces.

Media cost
$5-$30+ CPM or $500-$10,000+ per building package per month.
Lead time
2-10 business days for standard digital creative.

Roadside billboards

Painted Wall Murals

Urban walls, arts districts, retail corridors and culturally relevant neighborhoods.

Media cost
$10,000-$100,000+ for wall rights and campaign time, with large landmark walls higher.
Lead time
3-8 weeks including wall preparation, painting and weather contingency.

Place-based OOH

Parking Garage Advertising

Garage entrances, ticket/payment areas, ramps, elevators, pedestrian exits and digital guidance screens.

Media cost
$500-$15,000+ per garage per month depending on traffic and takeover level.
Lead time
2-6 weeks including site and safety approval.

Retail media

Pharmacy Advertising

Pharmacy aisles, prescription waiting areas, health counters, store entrances and digital screens.

Media cost
$5,000-$200,000+ for multi-store campaigns or around $5-$35+ CPM for digital inventory.
Lead time
3-10 weeks including medical, legal and retailer approvals.

Digital OOH

Programmatic DOOH

Across eligible digital billboards, street furniture, transit and place-based screen networks connected to supply platforms.

Media cost
$5-$50+ CPM depending on format, market, audience, deal type and scarcity; landmark screens can be much higher.
Lead time
3-15 business days for standard setup and QA; dynamic creative needs more time.

Specialty OOH

Projection Mapping

Building facades, monuments, stages and temporary event structures after dark.

Media cost
$25,000-$500,000+ for site, equipment and event operations depending on scale and nights.
Lead time
8-16+ weeks including permits and rehearsals.

Transit advertising

Rail And Subway Interiors

Inside metro, commuter rail and tram cars, including cards, panels, doors and digital displays.

Media cost
$200-$3,000+ per car per four weeks, depending on takeover level and market.
Lead time
1-4 weeks after creative approval.

Transit advertising

Rail Exterior Wraps

On commuter rail, metros, trams and light-rail vehicles moving through cities and stations.

Media cost
$10,000-$100,000+ per train per month depending on market, coverage and vehicle count.
Lead time
4-8 weeks including operator approvals and depot scheduling.

Transit advertising

Rail Platform Advertising

Station platforms, mezzanines, concourses and trackside walls where passengers wait and move.

Media cost
$500-$20,000+ per unit or station package per four weeks, with major hubs higher.
Lead time
3-15 business days; access windows can determine installation.

Place-based OOH

Residential Building Advertising

Apartment and condominium lobbies, elevators, mailrooms, parcel areas and resident common spaces.

Media cost
$5-$25+ CPM or $500-$7,500+ per building/network package per month.
Lead time
2-10 business days for standard digital creative.

Place-based OOH

Restroom Advertising

Washroom entrances, mirror zones, cubicle doors and hand-dryer areas in bars, malls, venues, offices and campuses.

Media cost
$500-$20,000+ per venue network flight depending on coverage and format.
Lead time
1-4 weeks.
Billboard and Out-of-Home Advertising Formats - Page 5