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Ribeye Adds StackAdapt to Its Local Media Workflow, Including DOOH Activation
Ribeye Media adds StackAdapt to its platform, including DOOH campaign activation. Explore the announcement and what local advertising buyers should verify.
/article/ribeye-stackadapt-local-media-dooh-integrationVistar Media Expands in Japan With Local Leadership and a Full OOH Technology Offering
Vistar Media expands its Japan operations with local leadership and OOH buying, selling and delivery tools. Explore the implications for advertisers and media owners.
/article/vistar-media-japan-expansion-programmatic-doohMedia Sales Course
A flexible media-sales course covering targeting, KPIs, pricing, proposals, objections and local campaigns across digital channels including DOOH.
/learning/elevify-media-sales-courseHeatstroke Prevention Campaign Shows How National OOH Can Stay Locally Relevant
OAAA, the Ad Council and NHTSA are using a simple national message with heavier relevance in warmer markets. The campaign offers a useful planning model for brands balancing consistency with local context.
/article/heatstroke-prevention-ooh-local-contextOAAA Discover OOH Day Chicago 2026
OAAA Discover OOH Day Chicago 2026 is an upcoming industry event relevant to OOH, DOOH and advertising professionals through its focus on local ooh planning, brand and agency education and chicago media market.
/events/oaaa-discover-ooh-day-chicago-2026OAAA Discover OOH Day Philadelphia 2026
OAAA's Discover OOH Day Philadelphia on November 17, 1:30–5 p.m. ET at The Kimmel Center, introduces local brands and agencies to OOH planning.
/events/oaaa-discover-ooh-day-philadelphia-2026Connect Network’s IMMERSIVE Platform Brings Agentic AI Into Hyperlocal OOH Planning
Connect Network has launched IMMERSIVE, an agentic-AI platform intended to support hyperlocal media planning using real-world variables such as mobility patterns and consumer behaviour.
/article/connect-network-s-immersive-platform-brings-agentic-ai-into-hyperlocal-ooh-planningKFC Turns a Chennai Autorickshaw Into a Moving Colonel Sanders Birthday Activation
KFC brings Colonel Sanders’ birthday campaign to Chennai with a branded autorickshaw and local character styling. Explore the moving OOH activation.
/article/kfc-chennai-autorickshaw-colonel-sanders-oohQR-to-Screen Instant Ads Point to a More Self-Serve Future for Place-Based DOOH
Take 10 Media’s QR-led screen workflow lets users submit content for display on a digital screen, highlighting how self-serve tools could lower the transaction barrier for local and short-duration DOOH.
/article/qr-to-screen-instant-ads-point-to-a-more-self-serve-future-for-place-based-doohSão Paulo Billboard Advertising Guide
Plan billboard advertising in São Paulo: districts, formats, transit, pricing factors, booking routes, creative and local rules.
/cities/sao-pauloOAAA Independents Summit 2026
A completed OAAA half-day summit for independent local and regional OOH media companies before the main 2026 OOH Media Conference.
/events/oaaa-independents-summit-2026Tesco Rolls Out Nationwide Ireland OOH Around “Every Little Helps”
Tesco launched a four-week nationwide Irish OOH campaign around “Every Little Helps,” using roadside, retail and transport media to connect brand purpose with local community activity.
/article/tesco-rolls-out-nationwide-ireland-ooh-around-every-little-helps