OAAA Independents Summit 2026

The Independents Summit is a focused event for independent local and regional Out of Home media companies, held immediately before the main OAAA OOH Media Conference.

The summit focused on issues especially relevant to independent and regional operators.

• AI
• measurement
• mergers and acquisitions
• independent operator growth
• sales
• technology
• local OOH strategy
• collaboration

Much of the U.S. billboard market consists of smaller and independent operators. Their commercial needs can differ significantly from multinational media owners.

Relevant to local and regional billboard companies and the suppliers serving them.

• independent billboard companies
• local OOH operators
• regional networks
• founders
• sales executives
• companies supplying smaller media owners

OAAA Independents Summit 2026 is kept as an industry reference because past events still show which organizations, topics and markets are shaping OOH conversations. Use the record to identify recurring event series, organizer focus and likely themes for the next edition.

The listed focus areas include AI, measurement, mergers and acquisitions, independent operator growth, and sales. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for independent billboard companies, local OOH operators, regional networks, and founders. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

May 11, 2026

Location

Dallas, Texas, USA

Format

In person - half-day summit

Event Type

Independent OOH Business Summit

Status

Completed

Registration

2026 event completed

Pricing

2026 event completed

Organizer

OAAA

Added

2026-08-04

Updated

2026-08-04