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OPPO’s Select City Walk Campaign Shows What Programmatic DOOH Can Do Inside Retail
OPPO India has used programmatic DOOH at Select City Walk in Delhi, combining a high-footfall retail environment with automated digital-screen activation.
/article/oppo-s-select-city-walk-campaign-shows-what-programmatic-dooh-can-do-inside-retailThe Wisconsin State Fair’s Night Economy Creates a Different OOH Opportunity Than Its Daytime Family Traffic
Official fair hours show that the Wisconsin State Fair stays open until midnight on Thursday–Saturday, creating a distinctly different advertising environment at night than during daytime family hours.
/article/the-wisconsin-state-fair-s-night-economy-creates-a-different-ooh-opportunity-than-its-daytime-family-trafficWindy City Smokeout Turns Chicago’s Festival Traffic Into an OOH Planning Opportunity
Windy City Smokeout runs in Chicago from August 6 through August 9.
/article/windy-city-smokeout-turns-chicago-s-festival-traffic-into-an-ooh-planning-opportunityIAB Europe Opens In-Store Retail Media Measurement Proposals for Public Comment
IAB Europe’s draft in-store measurement proposals distinguish ad plays from opportunities to see. Explore the consultation and implications for retail OOH.
/article/iab-europe-in-store-retail-media-measurement-proposals-2026IAB NewFronts 2026
IAB's completed 2026 NewFronts marketplace for media owners and technology companies presenting advertising products, audiences, and content opportunities.
/events/iab-newfronts-2026Ocean Outdoor and Cityz Media Partner on OOH Experiences Across 38 French Malls
Ocean Outdoor and Cityz Media partner across 38 Klépierre malls in France, combining DOOH inventory with creative production and experiential opportunities.
/article/ocean-cityz-klepierre-france-mall-ooh-partnershipPenn District Digital Gateway
A buyer-focused guide to the Penn District Digital Gateway at West 34th Street and Seventh Avenue, opposite Penn Station and Madison Square Garden.
/locations/penn-district-digital-gatewayVIOOH’s Grupo IMU Partnership Gives Programmatic Buyers More Useful Scale in Mexico
VIOOH said its Grupo IMU partnership delivers access to more than 400 digital screens in Mexico, expanding programmatic DOOH opportunities in a major urban market.
/article/viooh-s-grupo-imu-partnership-gives-programmatic-buyers-more-useful-scale-in-mexico