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OAAA’s First-Quarter Revenue Update Shows OOH Entering Summer With Digital Momentum and AI-Fueled Demand
OAAA said first-quarter 2026 OOH revenue reached $2.12 billion, with digital OOH up 12.9% and technology spending surging 139%.
/article/oaaa-s-first-quarter-revenue-update-shows-ooh-entering-summer-with-digital-momentum-and-ai-fueled-demandHeatstroke Prevention Campaign Shows How National OOH Can Stay Locally Relevant
OAAA, the Ad Council and NHTSA are using a simple national message with heavier relevance in warmer markets. The campaign offers a useful planning model for brands balancing consistency with local context.
/article/heatstroke-prevention-ooh-local-contextLodha Uses Mumbai’s Western Express Highway to Own a Premium Commuter Corridor
Lodha used large static and digital billboards along Mumbai’s Western Express Highway, demonstrating how premium real-estate brands can focus media around a high-value commuter corridor.
/article/lodha-uses-mumbais-western-express-highway-to-own-a-premium-commuter-corridorClear Channel Impact Points to a New Way of Framing OOH as Both Media and Measurable Community Action
Clear Channel Impact is designed to let brands align existing OOH investment with nonprofit partnerships and community engagement while maintaining full-scale campaigns.
/article/clear-channel-impact-points-to-a-new-way-of-framing-ooh-as-both-media-and-measurable-community-actionOcean’s Digital Creative Competition Deadline Is a Useful Reality Check for Anyone Designing DOOH
Ocean Outdoor’s annual Digital Creative Competition remains open, giving brands and agencies a practical brief for thinking about what DOOH can do when creativity starts with the medium itself.
/article/ocean-s-digital-creative-competition-deadline-is-a-useful-reality-check-for-anyone-designing-dooh