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Results for “OOH”
60 pages match across city guides, landmark locations, formats, tools and news.
OOH Attribution Modeling Best Practices
A technical checklist for designing stronger OOH attribution studies using campaign occurrences, playlogs, exposure data and geographic precision.
/learning/oaaa-attribution-modeling-best-practicesOOH Creative Best Practices
An 18-page creative guide covering briefing, format choice, color, typography, copy, font size, calls to action, context and campaign adaptation.
/learning/oaaa-ooh-creative-best-practicesOOH Creative Library
A searchable library of real OOH creative, including award-winning billboards, digital work, contextual campaigns and copywriting.
/learning/ooh-creative-libraryOOH Data: Measurement, Attribution & Audience Extension
A marketer-focused guide connecting OOH measurement, outcome attribution and audience extension across physical and digital channels.
/learning/broadsign-ooh-data-measurement-attribution-audience-extensionOOH Ecosystem & Buying Channels
A visual map of the companies and buying channels that make up the modern OOH ecosystem.
/learning/oaaa-ooh-ecosystemOOH Glossary of Terms
The vocabulary reference to keep open when an OOH proposal starts talking about bulletins, GRPs, dwell time, exposure and distribution.
/learning/ooh-glossary-of-termsOOH Marketing Mix Model & Attribution Glossary
A focused glossary for the measurement language used in OOH marketing-mix modeling and attribution studies.
/learning/oaaa-mmm-attribution-modeling-glossaryOOH Marketing Mix Modeling Best Practices
A concise technical checklist for improving the data inputs and aggregation used when OOH is evaluated in marketing mix models.
/learning/oaaa-mmm-best-practicesOOH Measurement & Analytics Guide
A buyer-friendly framework for understanding the measurement and analytics options used to plan and evaluate OOH.
/learning/ooh-measurement-and-analytics-guideOOH Media Formats
Learn the difference between bulletins, posters, digital billboards and other OOH formats before comparing inventory.
/learning/ooh-media-formatsOOH Print Production Specifications
A production reference for preparing static OOH artwork, including file formats, CMYK setup, bleed, scale, vector art and photographic assets.
/learning/oaaa-ooh-print-production-specificationsAdvertiser Standard OOH Business Practices
A practical guide to the service standards buyers can expect around OOH categories, weekly cycles, audience metrics, rate cards, contracts, invoices and proof of performance.
/learning/oaaa-advertiser-standard-business-practicesAutomation in OOH Media Planning
A guide to reducing manual RFPs, email chains and fragmented reporting through automated direct, programmatic and other modern OOH transaction models.
/learning/broadsign-automation-ooh-media-planningDigital OOH Best Practices
A modular DOOH primer covering technology, buying and selling, creative/content, measurement and terminology.
/learning/digital-ooh-best-practicesDigital OOH Technical Guidelines
OAAA’s technical hub for digital display monitoring, OpenDirect OOH specifications and DOOH venue-type standards.
/learning/oaaa-digital-guidelines-and-open-directDigital Video OOH Buyers Guide
A buyer-oriented OAAA reference for understanding and purchasing digital video out-of-home inventory.
/learning/oaaa-digital-video-ooh-buyers-guide