LearningGuide Collection
Digital OOH Best Practices
- Free
- Intermediate
- OAAA
A modular DOOH primer covering technology, buying and selling, creative/content, measurement and terminology.
Opens on OAAA's website in a new tab.
- Time to complete
- ~45–75 min across modules
- Level
- Intermediate
- Certificate
- No
Overview
Digital OOH Best Practices is one of the most useful all-round free DOOH references because it is split into focused modules rather than treating digital out-of-home as a single topic. OAAA links separate primers on the digital OOH landscape, technology and infrastructure, buying and selling, creative and content, measuring success, and terminology. This makes it suitable both for newcomers and for teams that only need to fill a specific knowledge gap. A media buyer can jump directly to transaction mechanics, a designer can focus on creative and content, and an analytics team can concentrate on measurement. The collection also reinforces an important point for advertisers: DOOH is not simply a large digital display ad. It operates in public, one-to-many environments with different creative, delivery and measurement considerations.
What You'll Learn
- Understand the components of the digital OOH ecosystem
- Learn the basics of DOOH technology and infrastructure
- Review how digital OOH inventory is bought and sold
- Apply creative and content best practices to public-screen environments
- Understand the foundations of measuring DOOH success
- Use consistent terminology across the DOOH workflow
Highlights
- Six focused modules can be read independently
- Covers the complete path from technology to measurement
- Useful for cross-functional advertiser and agency teams
- Strong foundation before moving into programmatic DOOH
Who It's For
Best for
- Advertiser teams onboarding into DOOH
- Agencies that need a shared DOOH reference
- Digital buyers who understand programmatic web but not public-screen media
- Creative and analytics teams working on the same campaign
Before you start
- Basic advertising knowledge is helpful
- No programmatic or OOH expertise required
Access
- Cost
- Free
- Format
- Guide Collection
- Time to complete
- ~45–75 min across modules
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- DOOH
- Buying
- Creative
- Measurement
- Technology
FAQ
Questions about this resource
5 questions
What is included in Digital OOH Best Practices?
OAAA links modules covering a DOOH primer, technology and infrastructure, buying and selling, creative and content, measurement, and a glossary.
Is the collection free?
Yes. The resources are publicly available from OAAA.
Is this a course?
It is better described as a modular guide collection. You can read it in sequence or use individual modules as references.
Does it cover buying?
Yes. One of the linked modules focuses specifically on DOOH buying and selling.
Does it cover creative and measurement too?
Yes. Separate modules cover creative/content and measuring success.
Sources
Sources & Methodology
2 sources
- OAAA - industry associationDigital OOH Best Practicesoaaa.org (opens in a new tab)
- OAAA - industry associationBusiness Guidelinesoaaa.org (opens in a new tab)
Access, course content and certification requirements are set by the resource provider. Last updated .
Report a correction