LearningBuyer's Guide
Digital Video OOH Buyers Guide
- Free
- Intermediate
- OAAA
A buyer-oriented OAAA reference for understanding and purchasing digital video out-of-home inventory.
Opens on OAAA's website in a new tab.
- Time to complete
- ~25–40 min
- Level
- Intermediate
- Certificate
- No
Overview
OAAA’s Digital Video OOH Buyers Guide is designed for marketers and agencies evaluating video-enabled OOH inventory. The buyer perspective matters because a public or place-based screen does not behave like a personal online-video impression: environment, dwell time, sound, screen orientation, loop structure and creative length can all change what a useful placement looks like. Use this guide after general DOOH fundamentals and before finalizing a video OOH plan or creative brief.
What You'll Learn
- Recognize the major considerations in buying video OOH
- Evaluate the viewing environment rather than only screen size
- Think about duration, dwell time and loop structure
- Understand why video OOH should be planned differently from online video
- Ask better questions about inventory and creative support
Highlights
- Buyer-specific rather than operator-focused
- Published through OAAA’s standards library
- Useful for video planners entering OOH
- Complements the 2026 State of Video OOH Guide
Who It's For
Best for
- Agency buyers
- Brand video teams
- DOOH planners
- Advertisers extending video campaigns into public spaces
Before you start
- Basic DOOH knowledge
Access
- Cost
- Free
- Format
- Buyer's Guide
- Time to complete
- ~25–40 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Video OOH
- Buying
- DOOH
- Formats
FAQ
Questions about this resource
5 questions
What is Digital Video OOH Buyers Guide?
Digital Video OOH Buyers Guide is a buyer's guide from OAAA focused on video ooh, buying, dooh. A buyer-oriented OAAA reference for understanding and purchasing digital video out-of-home inventory.
Is Digital Video OOH Buyers Guide free?
Yes. It is listed here as free.
What level is Digital Video OOH Buyers Guide for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Digital Video OOH Buyers Guide take?
Plan for ~25–40 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Digital Video OOH Buyers Guide?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
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