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UK DOOH Is Forecast to Reach 76% of OOH Spend by 2031—But Measurement Will Decide What Comes Next
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
/article/uk-dooh-76-percent-ooh-spend-2031DPAA Launches WE.DOOH UK as the Industry Pushes Leadership and Representation Higher Up the Agenda
DPAA has launched a UK chapter of its WE.DOOH initiative, beginning with a London event and a 2026 awards cycle focused on emerging, overlooked and established women in digital out-of-home.
/article/dpaa-launches-we-dooh-ukLumo Connects UK Pride Events Through Ocean Outdoor Screens
Rail operator Lumo has been using Ocean Outdoor screens to connect Pride activity across the UK, extending the brand’s physical transport network into a networked digital-out-of-home presence.
/article/lumo-connects-uk-pride-events-through-ocean-outdoor-screensBauer’s Adshel Live Prime Puts Premium High-Street DOOH Beyond London in the Spotlight
Bauer Media Outdoor has launched Adshel Live Prime, a premium proposition built around 190 hand-picked digital six-sheet screens across 23 busy high-street and retail locations outside the M25.
/article/bauer-s-adshel-live-prime-puts-premium-high-street-dooh-beyond-london-in-the-spotlightFoxtale Puts Shah Rukh Khan Across 70+ Billboards in Mumbai, Bengaluru and Delhi
Foxtale’s Shah Rukh Khan campaign launched with more than 70 billboards across Mumbai, Bengaluru and Delhi, using celebrity recognition and broad urban coverage to build beauty-brand salience.
/article/foxtale-puts-shah-rukh-khan-across-70-billboards-in-mumbai-bengaluru-and-delhiMatchday Moments Turns Premier League Fan Journeys Into an 11-Site National OOH Buy
Open Media's Matchday Moments packages 11 OOH locations across football cities into a single audience-led buy designed around the rituals and routes of Premier League supporters.
/article/matchday-moments-premier-league-fan-journey-ooh-networkSky Sports Localizes ‘Welcome to the Show’ Across Premier League Fanbases
Sky Sports paired six national posters with 20 Premier League club-specific executions, balancing a single “Welcome to the Show” platform with local relevance for football audiences.
/article/sky-sports-localizes-welcome-to-the-show-across-premier-league-fanbasesBrand USA's Tokyo OOH Campaign Shows How Destination Marketing Can Follow the Traveller Journey
Brand USA combined Tokyo transit networks, business districts, Shibuya and Cross Shinjuku Vision in its first Japan OOH campaign—a useful model for linking broad reach, trade activity and destination fame.
/article/brand-usa-tokyo-ooh-tourism-traveller-journeyOcean Outdoor Retains Canary Wharf DOOH Contract After Competitive Tender
Ocean Outdoor UK has retained the rights to manage Canary Wharf Group’s DOOH network following a competitive tender, extending a 15-year commercial relationship.
/article/ocean-outdoor-retains-canary-wharf-dooh-contract-after-competitive-tenderTikTok Expands Out of Phone DOOH Across Five European Markets
TikTok expanded its Out of Phone initiative through new European media partners, extending creator and advertiser content onto screens in the UK, France, Belgium, Spain and Italy.
/article/tiktok-expands-out-of-phone-dooh-across-five-european-markets