LearningTutorial
How to Use Third-Party Data Strategies With DOOH
- Free
- Intermediate
- Vistar Media
A practical introduction to using purchase, app, B2B and TV-viewership data to extend audience strategies into DOOH.
Opens on Vistar Media's website in a new tab.
- Time to complete
- ~15–20 min
- Level
- Intermediate
- Certificate
- No
Overview
This Vistar tutorial focuses specifically on third-party audiences and how brands can extend data strategies already used online into the physical world. It defines third-party data as data that is not proprietary to the brand and gives examples such as purchase data, app data, B2B data and TV-viewership data. The main planning idea is that an audience used in digital campaigns can often inform when and where DOOH screens are most relevant, helping build a more connected omnichannel plan.
What You'll Learn
- Define third-party audience data
- Recognize common third-party data categories
- Understand how digital audience strategies can extend into DOOH
- Connect audience data with real-world screen selection
- Use data to create more consistent omnichannel targeting
Highlights
- Focused single-topic tutorial
- Useful to digital marketers entering OOH
- Practical data examples
- Free
Who It's For
Best for
- Programmatic buyers
- Audience planners
- B2B marketers
- Omnichannel strategists
Before you start
- Basic data and DOOH concepts
Access
- Cost
- Free
- Format
- Tutorial
- Time to complete
- ~15–20 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Third-Party Data
- Audiences
- DOOH
- Omnichannel
FAQ
Questions about this resource
5 questions
What is How to Use Third-Party Data Strategies With DOOH?
How to Use Third-Party Data Strategies With DOOH is a tutorial from Vistar Media focused on third-party data, audiences, dooh. A practical introduction to using purchase, app, B2B and TV-viewership data to extend audience strategies into DOOH.
Is How to Use Third-Party Data Strategies With DOOH free?
Yes. It is listed here as free.
What level is How to Use Third-Party Data Strategies With DOOH for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does How to Use Third-Party Data Strategies With DOOH take?
Plan for ~15–20 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from How to Use Third-Party Data Strategies With DOOH?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
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