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A8 Media Launches Signal to Bring Audience and Location Data Into DOOH Planning
A8 Media’s Signal brings audience, location and campaign data into DOOH planning. Explore its announced capabilities and the questions advertisers should ask.
/article/a8-media-signal-audience-location-dooh-planningoOh!media’s Christchurch Rollout Signals a New Phase for Bus Shelter DOOH in New Zealand
oOh!media says more than 70 digital bus shelters will be deployed across Christchurch by the end of 2026, with a full network of 110 to be completed by June 2027.
/article/ooh-media-s-christchurch-rollout-signals-a-new-phase-for-bus-shelter-dooh-in-new-zealandAdMobilize
An audience analytics and computer-vision platform for physical spaces and digital signage, used to measure traffic, attention, and behavioral signals.
/tools/admobilizeDOOH Exposure Methodology Standardization Guidelines & Best Practices
A technical OAAA framework for standardizing how mobile advertising IDs and other signals are used to represent consumers exposed to DOOH.
/learning/oaaa-dooh-exposure-methodologyIAB Tech Lab West Coast Symposium 2026
IAB Tech Lab's West Coast Symposium is on Tuesday, October 13, 1–6 p.m. at Humanmade, San Francisco, covering agentic standards, privacy, signal loss and streaming.
/events/iab-tech-lab-west-coast-symposium-2026