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Results for “in-store OOH”
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In-Store Retail Media: Definitions and Measurement Standards
A common definition and measurement framework for in-store screens, zones and retail-media formats.
/learning/iab-in-store-retail-media-definitions-measurementDOOH & In-Store Retail Media Playbook
A practical playbook for understanding how in-store DOOH fits into retail media, shopper journeys and closed-loop measurement.
/learning/iab-dooh-retail-media-playbookPerion Acquires PRN to Expand In-Store Retail Media DOOH
Perion agreed to acquire PRN for up to $12 million, expanding its in-store retail media capabilities across major North American warehouse, big-box and healthcare retail environments.
/article/perion-acquires-prn-to-expand-in-store-retail-media-doohIAB Europe Opens In-Store Retail Media Measurement Proposals for Public Comment
IAB Europe’s draft in-store measurement proposals distinguish ad plays from opportunities to see. Explore the consultation and implications for retail OOH.
/article/iab-europe-in-store-retail-media-measurement-proposals-2026A Viable Framework for Maturing In-Store Media Measurement
A phased roadmap for moving in-store media from inconsistent reporting toward a standardized, comparable measurement baseline.
/learning/iab-maturing-in-store-media-measurementDPAA In-Store Retail Media Webinar 2026
DPAA's In-Store Retail Media Webinar on November 19 looks at how in-store screens are bought and measured within the retail-media mix.
/events/dpaa-in-store-retail-media-webinar-2026Owning Your In-Store Media
An on-demand webinar on building the data, content, measurement and operating foundations for scalable in-store media.
/learning/broadsign-owning-in-store-media-webinarRetail In-Store Media: Costs, Specs, Buying and Creative Guide
Learn how to buy retail in-store media, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/retail-in-store-mediaRetail Media: In-Store Report 2025
A guide to in-store formats, enabling technology, pricing, monetization, advertiser expectations and measurement.
/learning/broadsign-retail-media-in-store-report-2025Shoptalk Fall 2026
Shoptalk Fall 2026 runs September 29–October 1 at Music City Center, Nashville, with retail media, in-store experience and commerce measurement on the floor.
/events/shoptalk-fall-2026