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OAAA’s First-Quarter Revenue Update Shows OOH Entering Summer With Digital Momentum and AI-Fueled Demand
OAAA said first-quarter 2026 OOH revenue reached $2.12 billion, with digital OOH up 12.9% and technology spending surging 139%.
/article/oaaa-s-first-quarter-revenue-update-shows-ooh-entering-summer-with-digital-momentum-and-ai-fueled-demandDigital Screens Are Set to Reach 49% of Global OOH Revenue in 2026
eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.
/article/digital-screens-are-set-to-reach-49-of-global-ooh-revenue-in-2026India’s DOOH Revenue Could Nearly Match Static OOH by 2030, PwC Forecast Says
A PwC forecast reported by DOOH Digital projects India's DOOH revenue rising to roughly half of total OOH by 2030, while physical OOH remains only slightly larger in the forecast.
/article/indias-dooh-revenue-could-nearly-match-static-ooh-by-2030-pwc-forecast-saysLink Media Outdoor Q2 Revenue Rises 3% as Occupancy and Rates Improve
Link Media Outdoor reported second-quarter billboard revenue growth of roughly 3% to $11.7 million, with higher occupancy and rates helping the operator grow sales.
/article/link-media-outdoor-q2-revenue-rises-3-as-occupancy-and-rates-improveOOH Revenue Outpaced US GDP and Inflation in Q2 2026
U.S. OOH revenue growth of 10.7% in Q2 2026 exceeded nominal GDP growth and inflation, strengthening the case that the medium is gaining share rather than merely rising with prices.
/article/ooh-revenue-outpaced-us-gdp-and-inflation-in-q2-2026US OOH Revenue Jumps 10.7% to a Record $3.16B in Q2 2026
U.S. out-of-home advertising revenue grew 10.7% year over year to $3.16 billion in Q2 2026, while DOOH expanded faster and represented 38.4% of quarterly OOH revenue.
/article/us-ooh-revenue-jumps-10-7-to-a-record-3-16b-in-q2-2026Daktronics DOOH CPM Calculator
A digital billboard CPM calculator for estimating cost per thousand impressions and helping media owners or advertisers evaluate economic efficiency.
/tools/daktronics-dooh-cpm-calculatoroOh!media H1 2026: OOH Share Hits 16.9% as Billboard Weakness Pressures Margins
oOh!media reported first-half 2026 revenue of A$340.9 million and a record 16.9% share of Australian agency media spend, while softer billboard performance and higher fixed rents weighed on margins.
/article/ooh-media-h1-2026-ooh-share-hits-16-9-as-billboard-weakness-pressures-marginsClear Channel’s Q2 Results and Spain Sale Put Focus on Balance-Sheet Repair and Core Network Strength
Clear Channel reported second-quarter 2026 consolidated revenue of $438.0 million, while also noting that it completed the sale of its Spain business for approximately $132.3 million.
/article/clear-channel-s-q2-results-and-spain-sale-put-focus-on-balance-sheet-repair-and-core-network-strengthLamar’s Q2 2026 Results Show the Continued Strength of the Billboard Model
Lamar reported second-quarter 2026 net revenues of $616.7 million, net income of $164.6 million and adjusted EBITDA of $303.4 million, while also raising its guidance for the year.
/article/lamar-s-q2-2026-results-show-the-continued-strength-of-the-billboard-modelOUTFRONT’s Billboard Segment Growth Suggests Digital Yield and Event Demand Are Still Doing Heavy Lifting
OUTFRONT said billboard segment revenue rose to $379.4 million in Q2, helped by higher yield, programmatic and direct digital advertising and revenue related to the 2026 FIFA World Cup.
/article/outfront-s-billboard-segment-growth-suggests-digital-yield-and-event-demand-are-still-doing-heavy-lifting