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Lumo Turns 10 as Digital OOH Passes 80% of New Zealand OOH Spend
Lumo Digital Outdoor is celebrating ten years in business.
/article/lumo-turns-10-as-digital-ooh-passes-80-of-new-zealand-ooh-spendI Squared’s oOh!media Bid Reportedly Comes With a Ströer-Style Growth Thesis
The Australian reports that I Squared Capital’s pursuit of oOh!media is tied to a strategy inspired by German outdoor group Ströer.
/article/i-squared-s-ooh-media-bid-reportedly-comes-with-a-str-er-style-growth-thesisOUTFRONT’s Billboard Segment Growth Suggests Digital Yield and Event Demand Are Still Doing Heavy Lifting
OUTFRONT said billboard segment revenue rose to $379.4 million in Q2, helped by higher yield, programmatic and direct digital advertising and revenue related to the 2026 FIFA World Cup.
/article/outfront-s-billboard-segment-growth-suggests-digital-yield-and-event-demand-are-still-doing-heavy-liftingOOH Revenue Outpaced US GDP and Inflation in Q2 2026
U.S. OOH revenue growth of 10.7% in Q2 2026 exceeded nominal GDP growth and inflation, strengthening the case that the medium is gaining share rather than merely rising with prices.
/article/ooh-revenue-outpaced-us-gdp-and-inflation-in-q2-2026US OOH Revenue Jumps 10.7% to a Record $3.16B in Q2 2026
U.S. out-of-home advertising revenue grew 10.7% year over year to $3.16 billion in Q2 2026, while DOOH expanded faster and represented 38.4% of quarterly OOH revenue.
/article/us-ooh-revenue-jumps-10-7-to-a-record-3-16b-in-q2-2026IAB Australia Powering DOOH Summit Sydney 2026
A focused half-day Sydney conference on digital out-of-home, programmatic OOH, automation, measurement, and market growth in Australia.
/events/iab-australia-powering-dooh-summit-sydney-2026