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Gen Con’s Final Weekend Shows Why Event OOH Is About Routes, Not Just the Venue
Gen Con 2026 runs in Indianapolis from July 30 through August 2.
/article/gen-con-s-final-weekend-shows-why-event-ooh-is-about-routes-not-just-the-venueConnect Network’s IMMERSIVE Platform Brings Agentic AI Into Hyperlocal OOH Planning
Connect Network has launched IMMERSIVE, an agentic-AI platform intended to support hyperlocal media planning using real-world variables such as mobility patterns and consumer behaviour.
/article/connect-network-s-immersive-platform-brings-agentic-ai-into-hyperlocal-ooh-planningInMarket
A consumer intelligence and location measurement platform used for audience insights, visitation analytics, and marketing attribution across physical-world outcomes.
/tools/inmarketKFC Canada Turns ‘Thirst Traps’ Into Billboard Creative—and Invites Fans In
KFC Canada and Courage launched “Kwench Traps,” an OOH and influencer campaign for the Kwench drinks menu that also invites consumers to create their own content for a chance to appear on billboards.
/article/kfc-canada-turns-thirst-traps-into-billboard-creative-and-invites-fans-inLamar Opens Digital Billboards to Grandparents’ Day Photos Across US Markets
Lamar invited families to submit Grandparents' Day photos for possible display on digital billboards, turning a national DOOH network into a moderated community publishing platform.
/article/lamar-opens-digital-billboards-to-grandparents-day-photos-across-us-marketsAdobe Firefly
Adobe's generative creative platform for image generation, ideation, compositing, and asset variations that can accelerate early OOH concept development.
/tools/adobe-fireflySpotzi
A location intelligence platform with OOH-focused plans for evaluating locations, foot traffic, and consumer characteristics on maps.
/tools/spotziWorld Out of Home Organization Annual Congress Singapore 2027
WOO's Annual Congress returns to Singapore on June 2–4, 2027: the global gathering for OOH media owners, agencies and platforms. Venue to be announced.
/events/world-out-of-home-organization-annual-congress-singapore-2027The Economist’s Anti-AI Billboards Prove Minimal Copy Can Still Dominate the Street
The Economist has returned to its familiar minimalist outdoor language with a campaign that challenges the rise of AI using short lines such as 'Think outside the bot' and 'actual intelligence'.
/article/the-economist-s-anti-ai-billboards-prove-minimal-copy-can-still-dominate-the-streetAzira
A consumer behavior and location intelligence platform used to understand real-world movement, build audiences, analyze visitation, and support campaign measurement.
/tools/aziraMoving Audiences
A suite covering OOH planning, exchange connectivity, supply management, content, and location-based measurement.
/tools/moving-audiencesDMEXCO 2026
DMEXCO 2026 ran September 23–24 at Koelnmesse, Cologne, under the theme “Scaling Intelligence”, with an IDOOH area and a Programmatic DOOH 2.0 session.
/events/dmexco-2026IAB Tech Lab International Summit London 2026
IAB Tech Lab's International Summit is on November 5 at Convene, 22 Bishopsgate, London, on the agentic web and advertising standards.
/events/iab-tech-lab-international-summit-london-2026IAB Tech Lab West Coast Symposium 2026
IAB Tech Lab's West Coast Symposium is on Tuesday, October 13, 1–6 p.m. at Humanmade, San Francisco, covering agentic standards, privacy, signal loss and streaming.
/events/iab-tech-lab-west-coast-symposium-2026When Should a Static Billboard Go Digital? Trailhead’s Four-Year Payback Rule
Trailhead Media CEO John Murrow says digital conversions need disciplined economics, with the company generally looking for a sub-four-year payback rather than converting static faces simply because digital technology is available.
/article/when-should-a-static-billboard-go-digital-trailheads-four-year-payback-rulePlacer.ai
A location intelligence platform for analyzing visits, trade areas, consumer movement, competitive locations, and market trends that can inform OOH planning and measurement.
/tools/placer-aiMoving Walls Sets Out a 2026–2030 Strategy for Automated OOH Planning and Measurement
Moving Walls outlines its strategy for connected OOH planning, activation and measurement. Explore the workflow questions agencies and media owners should ask.
/article/moving-walls-ooh-automation-strategy-2026-2030Simon Launches a 200+ Destination Retail Media Network
Simon Property Group launched Simon Media Network, combining media across more than 200 shopping and mixed-use destinations with first-party consumer intelligence and commerce measurement.
/article/simon-launches-a-200-destination-retail-media-network