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IAB Europe Opens In-Store Retail Media Measurement Proposals for Public Comment
IAB Europe’s draft in-store measurement proposals distinguish ad plays from opportunities to see. Explore the consultation and implications for retail OOH.
/article/iab-europe-in-store-retail-media-measurement-proposals-2026Perion Acquires PRN to Expand In-Store Retail Media DOOH
Perion agreed to acquire PRN for up to $12 million, expanding its in-store retail media capabilities across major North American warehouse, big-box and healthcare retail environments.
/article/perion-acquires-prn-to-expand-in-store-retail-media-doohSimon Launches a 200+ Destination Retail Media Network
Simon Property Group launched Simon Media Network, combining media across more than 200 shopping and mixed-use destinations with first-party consumer intelligence and commerce measurement.
/article/simon-launches-a-200-destination-retail-media-networkZetaDisplay Expands SPAR Partnership With New In-Store Retail Media Network
ZetaDisplay’s SPAR retail-media rollout will add hundreds of displays through 2026. Explore retailer control, screen placement and advertiser measurement questions.
/article/zetadisplay-spar-in-store-retail-media-networkVIOOH Adds Starlite Media’s 800+ US Retail Screens to Programmatic DOOH
VIOOH’s Starlite Media partnership opens 800+ US retail screens to programmatic DOOH buyers. Explore the inventory, audience claims and planning implications.
/article/viooh-starlite-media-us-retail-programmatic-doohScreenverse Opens Programmatic Grocery DOOH Through Retail Visions
Screenverse partnered with Retail Visions to make grocery-store digital out-of-home inventory available programmatically, expanding the overlap between place-based DOOH and retail media.
/article/screenverse-opens-programmatic-grocery-dooh-through-retail-visionsBurger King Supplier Deal Highlights the Growth of Drive-Through Digital Screens
Palmer Digital Group has been approved to supply outdoor digital menu boards to eligible Burger King franchisees in the U.S. and Canada. The rollout shows how owned retail screens differ from conventional DOOH inventory.
/article/burger-king-drive-thru-digital-menu-boardsSimon’s ‘It’s a Simon Thing’ Campaign Brings Mall Branding Onto On-Site Digital Displays
Simon launches ‘It’s a Simon Thing’ with on-site digital displays and experiential activity in its media plan. Explore the implications for mall advertising.
/article/simon-its-a-simon-thing-mall-digital-displaysVIOOH and b.drops Bring Programmatic DOOH Into Brazil’s Wellness and Self-Care Environments
VIOOH announced a partnership with Brazilian DOOH channel b.drops, adding programmatic access to screens in self-care and wellness environments.
/article/viooh-and-b-drops-bring-programmatic-dooh-into-brazil-s-wellness-and-self-care-environmentsHologram Media Network Names Jay Wolff Chief Growth Officer
Hologram Media Network appoints Jay Wolff chief growth officer. Explore its reported US retail footprint and questions buyers should ask about 3D OOH.
/article/hologram-media-network-jay-wolff-chief-growth-officerTesco Rolls Out Nationwide Ireland OOH Around “Every Little Helps”
Tesco launched a four-week nationwide Irish OOH campaign around “Every Little Helps,” using roadside, retail and transport media to connect brand purpose with local community activity.
/article/tesco-rolls-out-nationwide-ireland-ooh-around-every-little-helpsBauer’s Adshel Live Prime Puts Premium High-Street DOOH Beyond London in the Spotlight
Bauer Media Outdoor has launched Adshel Live Prime, a premium proposition built around 190 hand-picked digital six-sheet screens across 23 busy high-street and retail locations outside the M25.
/article/bauer-s-adshel-live-prime-puts-premium-high-street-dooh-beyond-london-in-the-spotlightOneScreen Names Adam Skinner CEO as Modern OOH Push Accelerates
OneScreen named former Epsilon and CitrusAd executive Adam Skinner as CEO, bringing a retail- and commerce-media background into a company focused on modernizing OOH buying and operations.
/article/onescreen-names-adam-skinner-ceo-as-modern-ooh-push-accelerates