Search
Results for “reach”
18 pages match across city guides, landmark locations, formats, tools and news.
Digital Screens Are Set to Reach 49% of Global OOH Revenue in 2026
eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.
/article/digital-screens-are-set-to-reach-49-of-global-ooh-revenue-in-2026JCDecaux Renews Düsseldorf Street-Furniture Rights With Digital Screens Set to Reach 175
JCDecaux’s Wall renews Düsseldorf’s 2m² advertising rights, with digital screens set to rise from 125 to 175. Explore the implications for OOH buyers.
/article/jcdecaux-dusseldorf-street-furniture-digital-expansionUK DOOH Is Forecast to Reach 76% of OOH Spend by 2031—But Measurement Will Decide What Comes Next
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
/article/uk-dooh-76-percent-ooh-spend-2031US OOH Revenue Reaches $3.16 Billion as Digital Advertising Growth Accelerates
US OOH revenue rose 10.7% to $3.16 billion in Q2 2026, according to OAAA. See the digital growth figures and what the data means for advertisers.
/article/us-ooh-revenue-q2-2026-digital-advertising-growthStreetMetrics Data Shows Why Average OOH Frequency Can Hide Two Different Audiences
StreetMetrics analysis of measured campaigns argues that average frequency can conceal a large once-exposed audience and a small group of very heavily exposed people.
/article/streetmetrics-data-shows-why-average-ooh-frequency-can-hide-two-different-audiencesBrand USA's Tokyo OOH Campaign Shows How Destination Marketing Can Follow the Traveller Journey
Brand USA combined Tokyo transit networks, business districts, Shibuya and Cross Shinjuku Vision in its first Japan OOH campaign—a useful model for linking broad reach, trade activity and destination fame.
/article/brand-usa-tokyo-ooh-tourism-traveller-journeyClear Channel, A21 and Union Pacific Use National Digital Billboards Against Human Trafficking
A21, Compass Connections, Clear Channel Outdoor and Union Pacific expanded a “Can You See Me?” anti-human-trafficking message through digital billboards, using national OOH reach around a period of heightened travel and major events.
/article/clear-channel-a21-and-union-pacific-use-national-digital-billboards-against-human-traffickinOAAA’s First-Quarter Revenue Update Shows OOH Entering Summer With Digital Momentum and AI-Fueled Demand
OAAA said first-quarter 2026 OOH revenue reached $2.12 billion, with digital OOH up 12.9% and technology spending surging 139%.
/article/oaaa-s-first-quarter-revenue-update-shows-ooh-entering-summer-with-digital-momentum-and-ai-fueled-demandSnapchat Takes Its Business Message to London Agencies With Four Mobile Billboards
Snapchat’s London campaign uses four mobile billboards to reach advertising agencies. Explore the workplace targeting idea and what buyers should measure.
/article/snapchat-london-agency-mobile-billboardsWorld Cup Fan-Journey Study Shows Why OOH Plans Need the Whole Market
A StreetMetrics analysis of travel to one World Cup match found a large gap between exposure to one operator's digital estate and the broader OOH market. The case is a lesson in cross-operator planning—not a universal reach claim.
/article/world-cup-fan-journey-ooh-reach-study