BillboardGuide

The world of outdoor advertising.

Cost estimator · Indicative programmatic estimate

What can I get for my budget?

Start from the amount you have to spend and see how many screens, days and impressions that budget could buy in the markets you care about.

Inventory data version inventory-2026-08-01 · 1,121,328 ad units · data as of 2026-08-01

Choose your markets

Search a city, country or ZIP code. Add up to 12 markets, or keep Everywhere for a broad estimate.

  • Everywhere

Choose your venuesoptional

Pick a group or search for a venue type. Leave them all off to include every venue.

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Every kind of venue is included.

What can you spend?

How these calculations work

Every figure here is priced from real ad-unit inventory: each matching screen is costed on its own rate and its own modeled audience per play, then aggregated. This is a planning estimate derived from current inventory pricing, not a guarantee of auction clearing price, availability or final advertiser cost.

Read the full method and the FAQ