Cost estimator · Indicative programmatic estimate
Is this quote reasonable?
Enter the price and the impressions someone quoted you, and see where that sits against what comparable inventory normally starts at.
Inventory data version inventory-2026-08-01 · 1,121,328 ad units · data as of 2026-08-01
Choose your markets
Search a city, country or ZIP code. Add up to 12 markets, or keep Everywhere for a broad estimate.
- Everywhere
Choose your venuesoptional
Pick a group or search for a venue type. Leave them all off to include every venue.
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Every kind of venue is included.
What were you quoted?
Sometimes called impressions. We need this to compare like with like.
More options
How these calculations work
Every figure here is priced from real ad-unit inventory: each matching screen is costed on its own rate and its own modeled audience per play, then aggregated. This is a planning estimate derived from current inventory pricing, not a guarantee of auction clearing price, availability or final advertiser cost.