BillboardGuide

Cost estimator · Indicative programmatic estimate

Is this quote reasonable?

Enter the price and the impressions someone quoted you, and see where that sits against what comparable inventory normally starts at.

Inventory data version inventory-2026-08-01 · 1,121,328 ad units · data as of 2026-08-01

Where do you want to advertise?

Search for a country, city, metro area (DMA), state or ZIP code. Add as many as you like — leave it as “Everywhere” to price every market in the inventory.

  • Everywhere

What kind of places?optional

Screens in a gym reach a different crowd — at a different price — than screens at a fuel pump. Pick one or more, or skip this to include every kind of venue.

Every kind of venue is included.

What were you quoted?

Sometimes called impressions. We need this to compare like with like.

More options

How these calculations work

Every figure here is priced from real ad-unit inventory: each matching screen is costed on its own rate and its own modeled audience per play, then aggregated. This is a planning estimate derived from current inventory pricing, not a guarantee of auction clearing price, availability or final advertiser cost.

Read the full method and the FAQ

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