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Big Happy and Veridooh Launch Verified CPM Buying for US DOOH
Big Happy and Veridooh introduced a verified CPM option for U.S. digital out-of-home campaigns, allowing buyers to pay on plays and impressions independently confirmed as valid.
/article/big-happy-and-veridooh-launch-verified-cpm-buying-for-us-doohBroadsign Data Shows PMPs Account for More Than 86% of Programmatic OOH Spend
Broadsign’s 2026 programmatic DOOH analysis says private marketplace transactions represented more than 86% of pDOOH spend in 2025, while a small number of standard creative dimensions captured most video and display spend.
/article/broadsign-data-shows-pmps-account-for-more-than-86-of-programmatic-ooh-spendDPAA Global Summit New York 2026
DPAA Global Summit New York 2026 is an upcoming conference relevant to OOH, DOOH and advertising professionals through its focus on programmatic dooh, measurement and outcomes and retail and place-based media.
/events/dpaa-global-summit-new-york-2026VIOOH Adds 38,000+ US Screens Through Screenverse Partnership
VIOOH partnered with Screenverse to add programmatic access to more than 38,000 U.S. digital screens across retail, residential, office, transit, entertainment and healthcare environments.
/article/viooh-adds-38-000-us-screens-through-screenverse-partnership