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Big Happy and Veridooh Launch Verified CPM Buying for US DOOH
Big Happy and Veridooh introduced a verified CPM option for U.S. digital out-of-home campaigns, allowing buyers to pay on plays and impressions independently confirmed as valid.
/article/big-happy-and-veridooh-launch-verified-cpm-buying-for-us-doohBroadsign Data Shows PMPs Account for More Than 86% of Programmatic OOH Spend
Broadsign’s 2026 programmatic DOOH analysis says private marketplace transactions represented more than 86% of pDOOH spend in 2025, while a small number of standard creative dimensions captured most video and display spend.
/article/broadsign-data-shows-pmps-account-for-more-than-86-of-programmatic-ooh-spendDPAA Global Summit New York 2026
DPAA Global Summit New York 2026 is an upcoming conference relevant to OOH, DOOH and advertising professionals through its focus on programmatic dooh, measurement and outcomes and retail and place-based media.
/events/dpaa-global-summit-new-york-2026VIOOH Adds 38,000+ US Screens Through Screenverse Partnership
VIOOH partnered with Screenverse to add programmatic access to more than 38,000 U.S. digital screens across retail, residential, office, transit, entertainment and healthcare environments.
/article/viooh-adds-38-000-us-screens-through-screenverse-partnershipVIOOH Adds Starlite Media’s 800+ US Retail Screens to Programmatic DOOH
VIOOH’s Starlite Media partnership opens 800+ US retail screens to programmatic DOOH buyers. Explore the inventory, audience claims and planning implications.
/article/viooh-starlite-media-us-retail-programmatic-doohVistar Media Expands in Japan With Local Leadership and a Full OOH Technology Offering
Vistar Media expands its Japan operations with local leadership and OOH buying, selling and delivery tools. Explore the implications for advertisers and media owners.
/article/vistar-media-japan-expansion-programmatic-doohWOO’s First Global Programmatic DOOH Study Puts 2025 Spend at $1.339 Billion
WOO’s first global programmatic DOOH study estimates 2025 spending at $1.339 billion. Explore market differences and what the findings mean for buyers.
/article/woo-global-programmatic-dooh-study-2025-spend