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Clear Channel’s Creative-Quality Study Is a Reminder That Better Boards Are Not Just a Design Preference
Clear Channel Outdoor and Super Optimal said new analysis suggests creative execution plays a meaningful role in explaining why some OOH campaigns outperform others.
/article/clear-channel-s-creative-quality-study-is-a-reminder-that-better-boards-are-not-just-a-design-preferenceLumen Research
An attention measurement company using eye-tracking and attention models to evaluate how much advertising is actually noticed, including OOH and other media.
/tools/lumen-researchQMS Attention Study Says DOOH Can Start Working in One Second
New QMS and Amplified research suggests digital out-of-home can begin producing measurable brand and sales effects after roughly one second of active attention—but the planning lesson is more nuanced than making ads shorter.
/article/qms-dooh-attention-one-second-studyThe Drum Awards for Marketing EMEA 2026
The Drum's EMEA marketing effectiveness awards program recognizing campaigns that combine creative execution with tangible results.
/events/the-drum-awards-for-marketing-emea-2026