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billups Platform
A connected OOH technology suite for planning, activation, delivery analysis, attention, and attribution.
/tools/billups-platformLumen Research
An attention measurement company using eye-tracking and attention models to evaluate how much advertising is actually noticed, including OOH and other media.
/tools/lumen-researchQMS Attention Study Says DOOH Can Start Working in One Second
New QMS and Amplified research suggests digital out-of-home can begin producing measurable brand and sales effects after roughly one second of active attention—but the planning lesson is more nuanced than making ads shorter.
/article/qms-dooh-attention-one-second-study