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20 pages match across city guides, landmark locations, formats, tools and news.

  1. LearningAdvanced

    Digital OOH Technical Guidelines

    OAAA’s technical hub for digital display monitoring, OpenDirect OOH specifications and DOOH venue-type standards.

    /learning/oaaa-digital-guidelines-and-open-direct
  2. LearningBeginner

    Out of Home: The Human Medium

    OAAA’s refreshed 2026 positioning of OOH as a shared, unmissable medium that can amplify other channels and deliver full-funnel impact.

    /learning/oaaa-out-of-home-human-medium
  3. LearningIntermediate

    The State of Video OOH Guide

    OAAA’s 2026 guide to the evolving role of video across out-of-home screens and modern media plans.

    /learning/oaaa-state-of-video-ooh-guide
  4. LearningIntermediate

    Digital Video OOH Buyers Guide

    A buyer-oriented OAAA reference for understanding and purchasing digital video out-of-home inventory.

    /learning/oaaa-digital-video-ooh-buyers-guide
  5. LearningAdvanced

    DOOH Exposure Methodology Standardization Guidelines & Best Practices

    A technical OAAA framework for standardizing how mobile advertising IDs and other signals are used to represent consumers exposed to DOOH.

    /learning/oaaa-dooh-exposure-methodology

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