LearningGuide
The State of Video OOH Guide
- Free
- Intermediate
- OAAA
OAAA’s 2026 guide to the evolving role of video across out-of-home screens and modern media plans.
Opens on OAAA's website in a new tab.
- Time to complete
- ~25–40 min
- Level
- Intermediate
- Certificate
- No
Overview
The State of Video OOH Guide is a current OAAA resource published in March 2026 for advertisers and teams working with video-capable out-of-home environments. Video OOH sits between traditional static OOH, digital signage and broader video planning, so buyers need to understand where motion is permitted, how screen environments differ and how video can extend an existing campaign. This guide belongs in the library as a format-specific step after general DOOH fundamentals.
What You'll Learn
- Understand the role of video in OOH
- Recognize where video OOH differs from static creative
- Think about video OOH as part of a broader video strategy
- Evaluate environments where motion content is appropriate
- Build better briefs for video-enabled OOH inventory
Highlights
- Published March 2026
- Focused on a fast-growing OOH format
- Industry-association resource
- Useful for video and creative teams
Who It's For
Best for
- Video planners
- Creative teams
- DOOH buyers
- Omnichannel strategists
Before you start
- Basic DOOH knowledge
Access
- Cost
- Free
- Format
- Guide
- Time to complete
- ~25–40 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Video OOH
- DOOH
- Creative
- Buying
FAQ
Questions about this resource
5 questions
What is The State of Video OOH Guide?
The State of Video OOH Guide is a guide from OAAA focused on video ooh, dooh, creative. OAAA’s 2026 guide to the evolving role of video across out-of-home screens and modern media plans.
Is The State of Video OOH Guide free?
Yes. It is listed here as free.
What level is The State of Video OOH Guide for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does The State of Video OOH Guide take?
Plan for ~25–40 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from The State of Video OOH Guide?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
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