- Intermediate
- Guide
- Free
The State of Video OOH Guide
by OAAA
OAAA’s 2026 guide to the evolving role of video across out-of-home screens and modern media plans.
- Time to Complete
- ~25–40 min
- Level
- Intermediate
- Certificate
- No
Overview
The State of Video OOH Guide is a current OAAA resource published in March 2026 for advertisers and teams working with video-capable out-of-home environments. Video OOH sits between traditional static OOH, digital signage and broader video planning, so buyers need to understand where motion is permitted, how screen environments differ and how video can extend an existing campaign. This guide belongs in the library as a format-specific step after general DOOH fundamentals.
What You'll Learn
- Understand the role of video in OOH
- Recognize where video OOH differs from static creative
- Think about video OOH as part of a broader video strategy
- Evaluate environments where motion content is appropriate
- Build better briefs for video-enabled OOH inventory
Highlights
- Published March 2026
- Focused on a fast-growing OOH format
- Industry-association resource
- Useful for video and creative teams
Who It's For
Best For
- Video planners
- Creative teams
- DOOH buyers
- Omnichannel strategists
Prerequisites
- Basic DOOH knowledge
Topics Covered
- Video OOH
- DOOH
- Creative
- Buying
How to Use This Resource
The State of Video OOH Guide is best used as a guide rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.
The strongest planning value is in Video OOH, DOOH, Creative, and Buying. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.
Because this resource is provided by OAAA, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.
Apply It to a Billboard Plan
- Write down the campaign decision this resource should support before opening it.
- Capture the terms, metrics or workflow steps that affect a live OOH brief.
- Translate the lesson into one buying question for a media owner, agency or platform.
- Use a calculator, size guide or market guide to test the idea against real campaign constraints.
At a Glance
- Topic
- Video OOH
- Level
- Intermediate
- Format
- Guide
- Cost
- Free
- Duration
- ~25–40 min
- Provider
- OAAA
- Hands-on
- Yes — practical/reference
- Certificate
- No
- Added
- 2026-08-04
- Updated
- 2026-08-04
Frequently Asked
- What is The State of Video OOH Guide?
- The State of Video OOH Guide is a guide from OAAA focused on video ooh, dooh, creative. OAAA’s 2026 guide to the evolving role of video across out-of-home screens and modern media plans.
- Is The State of Video OOH Guide free?
- Yes. It is listed here as free.
- What level is The State of Video OOH Guide for?
- It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
- How long does The State of Video OOH Guide take?
- Plan for ~25–40 min. For reference resources, use it as needed rather than reading everything in one sitting.
- What will I learn from The State of Video OOH Guide?
- The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources & Methodology
- The State of Video OOH GuideOAAA - industry association
Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.