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Results for “experiential-ooh”
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Liberty Mutual’s Liberty Biberty Shows How 3D OOH Makes Brand Characters Physical
Liberty Mutual extended its “Liberty Biberty” character into a dimensional outdoor execution, using physicality and humor to turn a familiar advertising device into a street-level brand moment.
/article/liberty-mutuals-liberty-biberty-shows-how-3d-ooh-makes-brand-characters-physicalNARS Turns a Beauty Product Into a Giant New York OOH Landmark
NARS used an oversized New York installation to turn beauty packaging and product form into a physical object, giving the campaign immediate scale and photographability.
/article/nars-turns-a-beauty-product-into-a-giant-new-york-ooh-landmarkTUI Renames Gatwick’s North Terminal for a Day—and Makes the Media the Experience
TUI and Capital Breakfast used a temporary Gatwick North Terminal rename as an experiential media moment, turning a familiar airport place name into campaign content.
/article/tui-renames-gatwicks-north-terminal-for-a-day-and-makes-the-media-the-experience