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Cricket Australia and oOh!media Extend Test Season Coverage, Turning OOH Into a Live Sports Update Channel
oOh!media and Cricket Australia will deliver official cricket news, match countdowns, highlights and live scores across the full 2026–27 men’s Test season.
/article/cricket-australia-and-ooh-media-extend-test-season-coverage-turning-ooh-into-a-live-sports-update-channeloOh!media’s Australian Open Deal Shows How OOH Content Partnerships Are Evolving Beyond Simple Sponsorship
oOh!media has extended its long-term partnership with the Australian Open in a multi-year deal that brings the Grand Slam to millions across its national network.
/article/ooh-media-s-australian-open-deal-shows-how-ooh-content-partnerships-are-evolving-beyond-simple-sponsorshipSedition and oOh!media Push Digital Art Further Into Public Space With a Renewed Australian Collaboration
oOh!media and Sedition have renewed their collaboration to bring digital art into public spaces, with new work from Mat Collishaw highlighted in the latest announcement.
/article/sedition-and-ooh-media-push-digital-art-further-into-public-space-with-a-renewed-australian-collaborationoOh!media Launches Wollongong’s First Large-Format Digital Billboard
oOh!media launched what it describes as Wollongong's first large-format digital billboard on Crown Street, strengthening its regional New South Wales roadside network.
/article/ooh-media-launches-wollongongs-first-large-format-digital-billboardGawk Wins Approval for Coffs Harbour’s First Regular-Rotation Digital Billboard
Gawk Outdoor won a New South Wales Land and Environment Court appeal for a digital billboard on the Pacific Highway, creating Coffs Harbour’s first approval for advertising that rotates on a regular short interval.
/article/gawk-wins-approval-for-coffs-harbours-first-regular-rotation-digital-billboardoOh!media H1 2026: OOH Share Hits 16.9% as Billboard Weakness Pressures Margins
oOh!media reported first-half 2026 revenue of A$340.9 million and a record 16.9% share of Australian agency media spend, while softer billboard performance and higher fixed rents weighed on margins.
/article/ooh-media-h1-2026-ooh-share-hits-16-9-as-billboard-weakness-pressures-marginsQMS Attention Study Says DOOH Can Start Working in One Second
New QMS and Amplified research suggests digital out-of-home can begin producing measurable brand and sales effects after roughly one second of active attention—but the planning lesson is more nuanced than making ads shorter.
/article/qms-dooh-attention-one-second-studyI Squared’s oOh!media Bid Reportedly Comes With a Ströer-Style Growth Thesis
The Australian reports that I Squared Capital’s pursuit of oOh!media is tied to a strategy inspired by German outdoor group Ströer.
/article/i-squared-s-ooh-media-bid-reportedly-comes-with-a-str-er-style-growth-thesis