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HOKA Turns New York Running Data Into a Live DOOH Borough Competition
HOKA and Jellyfish launched a month-long Strava challenge that turns runners' activity across all five New York boroughs into periodically updated digital OOH creative.
/article/hoka-turns-new-york-running-data-into-a-live-dooh-borough-competitionNARS Turns a Beauty Product Into a Giant New York OOH Landmark
NARS used an oversized New York installation to turn beauty packaging and product form into a physical object, giving the campaign immediate scale and photographability.
/article/nars-turns-a-beauty-product-into-a-giant-new-york-ooh-landmarkOAAA Reveals the 2026 OBIE Awards Shortlist Ahead of New York Ceremony
OAAA released the shortlist for the 84th annual OBIE Awards, highlighting work across brand, experiential, public-service and technology OOH before the October ceremony in New York.
/article/oaaa-reveals-the-2026-obie-awards-shortlist-ahead-of-new-york-ceremonyOUTFRONT and the New York Jets Take the Fan Experience Beyond MetLife With a New Multi-Year OOH Partnership
OUTFRONT and the New York Jets announced an exclusive multi-year partnership that positions OUTFRONT as the club’s IRL media partner and expands fan messaging beyond the stadium itself.
/article/outfront-and-the-new-york-jets-take-the-fan-experience-beyond-metlife-with-a-new-multi-year-ooh-partnershipLATAM Commits to a Year-Long Times Square Billboard Presence
LATAM Airlines launched a year-long Times Square billboard presence, using one of the world’s most recognizable DOOH districts for sustained international brand visibility rather than a short launch burst.
/article/latam-commits-to-a-year-long-times-square-billboard-presenceWorld Cup Fan-Journey Study Shows Why OOH Plans Need the Whole Market
A StreetMetrics analysis of travel to one World Cup match found a large gap between exposure to one operator's digital estate and the broader OOH market. The case is a lesson in cross-operator planning—not a universal reach claim.
/article/world-cup-fan-journey-ooh-reach-studyElectrolit’s World Cup LED-Truck Campaign Offers a Mobile OOH Planning Lesson
Electrolit used LED billboard trucks across New York, Los Angeles and Dallas during the 2026 World Cup. The reported results show the format's flexibility—and the operational questions buyers should ask before booking it.
/article/electrolit-world-cup-mobile-ooh-case-studyOpenAI Turns City Billboards Into a Gallery for ChatGPT Images Creators
OpenAI’s first large-scale campaign for ChatGPT Images is running across Los Angeles, New York, Detroit, Chicago and Miami from May through August.
/article/openai-turns-city-billboards-into-a-gallery-for-chatgpt-images-creatorsSpotify Turns the NYC Subway Into a Chappell Roan Fan Experience
Spotify used New York City subway media around Chappell Roan to turn a transit journey into a fan-facing experience designed for both commuter visibility and social sharing.
/article/spotify-turns-the-nyc-subway-into-a-chappell-roan-fan-experience