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India’s DOOH Revenue Could Nearly Match Static OOH by 2030, PwC Forecast Says
A PwC forecast reported by DOOH Digital projects India's DOOH revenue rising to roughly half of total OOH by 2030, while physical OOH remains only slightly larger in the forecast.
/article/indias-dooh-revenue-could-nearly-match-static-ooh-by-2030-pwc-forecast-saysConnect Network’s IMMERSIVE Platform Brings Agentic AI Into Hyperlocal OOH Planning
Connect Network has launched IMMERSIVE, an agentic-AI platform intended to support hyperlocal media planning using real-world variables such as mobility patterns and consumer behaviour.
/article/connect-network-s-immersive-platform-brings-agentic-ai-into-hyperlocal-ooh-planningOPPO’s Select City Walk Campaign Shows What Programmatic DOOH Can Do Inside Retail
OPPO India has used programmatic DOOH at Select City Walk in Delhi, combining a high-footfall retail environment with automated digital-screen activation.
/article/oppo-s-select-city-walk-campaign-shows-what-programmatic-dooh-can-do-inside-retailACC Cement Uses High-Visibility Lucknow OOH to Reinforce Strength and Reliability
ACC Cement used high-visibility OOH in Lucknow to reinforce core category associations around strength, quality and reliability across busy commercial and traffic areas.
/article/acc-cement-uses-high-visibility-lucknow-ooh-to-reinforce-strength-and-reliabilityChandak Vansham Builds a Real Swing Into a Luxury Real Estate Hoarding
Chandak Vansham used a three-dimensional swing integrated into a hoarding as part of a 15-site luxury real estate campaign, turning an amenity and lifestyle cue into the physical media idea.
/article/chandak-vansham-builds-a-real-swing-into-a-luxury-real-estate-hoardingFoxtale Puts Shah Rukh Khan Across 70+ Billboards in Mumbai, Bengaluru and Delhi
Foxtale’s Shah Rukh Khan campaign launched with more than 70 billboards across Mumbai, Bengaluru and Delhi, using celebrity recognition and broad urban coverage to build beauty-brand salience.
/article/foxtale-puts-shah-rukh-khan-across-70-billboards-in-mumbai-bengaluru-and-delhiGen Con’s Final Weekend Shows Why Event OOH Is About Routes, Not Just the Venue
Gen Con 2026 runs in Indianapolis from July 30 through August 2.
/article/gen-con-s-final-weekend-shows-why-event-ooh-is-about-routes-not-just-the-venueLaqshya Wins Exclusive Advertising Rights at Vizag Airport
Laqshya Media Group secured exclusive advertising rights at Alluri Sitarama Raju International Airport in Bhogapuram, adding another airport property to its Indian OOH portfolio.
/article/laqshya-wins-exclusive-advertising-rights-at-vizag-airportLodha Uses Mumbai’s Western Express Highway to Own a Premium Commuter Corridor
Lodha used large static and digital billboards along Mumbai’s Western Express Highway, demonstrating how premium real-estate brands can focus media around a high-value commuter corridor.
/article/lodha-uses-mumbais-western-express-highway-to-own-a-premium-commuter-corridorWhy DOOH Is Changing Campaign Planning From Site Buying to Audience and Context
SIMCA Advertising’s Fahim Batliwala argues that digital OOH is changing planning from a mostly location-led exercise into one that can use audiences, context, timing and flexible creative more deliberately.
/article/why-dooh-is-changing-campaign-planning-from-site-buying-to-audience-and-contextMcDowell’s Soda Uses 3D OOH to Build Product Presence in Kolkata
McDowell's Soda used a three-dimensional OOH execution in Kolkata, adding physical depth to a product-led brand activation in the Indian market.
/article/mcdowells-soda-uses-3d-ooh-to-build-product-presence-in-kolkata