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Cricket Australia and oOh!media Extend Test Season Coverage, Turning OOH Into a Live Sports Update Channel
oOh!media and Cricket Australia will deliver official cricket news, match countdowns, highlights and live scores across the full 2026–27 men’s Test season.
/article/cricket-australia-and-ooh-media-extend-test-season-coverage-turning-ooh-into-a-live-sports-update-channeloOh!media’s Australian Open Deal Shows How OOH Content Partnerships Are Evolving Beyond Simple Sponsorship
oOh!media has extended its long-term partnership with the Australian Open in a multi-year deal that brings the Grand Slam to millions across its national network.
/article/ooh-media-s-australian-open-deal-shows-how-ooh-content-partnerships-are-evolving-beyond-simple-sponsorshipSedition and oOh!media Push Digital Art Further Into Public Space With a Renewed Australian Collaboration
oOh!media and Sedition have renewed their collaboration to bring digital art into public spaces, with new work from Mat Collishaw highlighted in the latest announcement.
/article/sedition-and-ooh-media-push-digital-art-further-into-public-space-with-a-renewed-australian-collaborationoOh!media Launches Wollongong’s First Large-Format Digital Billboard
oOh!media launched what it describes as Wollongong's first large-format digital billboard on Crown Street, strengthening its regional New South Wales roadside network.
/article/ooh-media-launches-wollongongs-first-large-format-digital-billboardSpecsavers Plans Kylie-Inspired Melbourne OOH for AFL Grand Final Day
Specsavers plans Kylie-inspired outdoor advertising for AFL Grand Final day in Melbourne. Explore the reported placements, creative approach and buyer lessons.
/article/specsavers-kylie-melbourne-afl-grand-final-ooh-2026Wildstone Plans Digital Conversion of Seven Sydney Olympic Park Billboards
Wildstone plans to digitise seven Sydney Olympic Park billboards, with Alliance as operator. Explore the investment, timing and implications for buyers.
/article/wildstone-sydney-olympic-park-seven-digital-billboardsGawk Wins Approval for Coffs Harbour’s First Regular-Rotation Digital Billboard
Gawk Outdoor won a New South Wales Land and Environment Court appeal for a digital billboard on the Pacific Highway, creating Coffs Harbour’s first approval for advertising that rotates on a regular short interval.
/article/gawk-wins-approval-for-coffs-harbours-first-regular-rotation-digital-billboardoOh!media H1 2026: OOH Share Hits 16.9% as Billboard Weakness Pressures Margins
oOh!media reported first-half 2026 revenue of A$340.9 million and a record 16.9% share of Australian agency media spend, while softer billboard performance and higher fixed rents weighed on margins.
/article/ooh-media-h1-2026-ooh-share-hits-16-9-as-billboard-weakness-pressures-marginsQMS Attention Study Says DOOH Can Start Working in One Second
New QMS and Amplified research suggests digital out-of-home can begin producing measurable brand and sales effects after roughly one second of active attention—but the planning lesson is more nuanced than making ads shorter.
/article/qms-dooh-attention-one-second-studyI Squared’s oOh!media Bid Reportedly Comes With a Ströer-Style Growth Thesis
The Australian reports that I Squared Capital’s pursuit of oOh!media is tied to a strategy inspired by German outdoor group Ströer.
/article/i-squared-s-ooh-media-bid-reportedly-comes-with-a-str-er-style-growth-thesis