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Beyond Impressions: The OOH Metrics Advertisers Should Evaluate Together
Nord & Smith argues that impressions should be read alongside visibility, viewing conditions, audience composition and frequency when judging the quality of an OOH plan.
/article/beyond-impressions-the-ooh-metrics-advertisers-should-evaluate-togetherStreetMetrics Data Shows Why Average OOH Frequency Can Hide Two Different Audiences
StreetMetrics analysis of measured campaigns argues that average frequency can conceal a large once-exposed audience and a small group of very heavily exposed people.
/article/streetmetrics-data-shows-why-average-ooh-frequency-can-hide-two-different-audiencesJOLT Launches Spark Intelligence Across 65 US DOOH Markets
JOLT launched Spark Intelligence across its U.S. network, adding audience-led planning and measurement tools to more than 4,750 screens in 65 designated market areas.
/article/jolt-launches-spark-intelligence-across-65-us-dooh-marketsWhy OOH Buyers Should Stop Treating Every Traffic Count as an Impression
Modern OOH audience systems such as Geopath attempt to move beyond simple traffic counts by estimating exposure using factors tied to location, movement and the likelihood that an advertising face can actually be seen.
/article/why-ooh-buyers-should-stop-treating-every-traffic-count-as-an-impressionWOO’s First Global Programmatic DOOH Study Puts 2025 Spend at $1.339 Billion
WOO’s first global programmatic DOOH study estimates 2025 spending at $1.339 billion. Explore market differences and what the findings mean for buyers.
/article/woo-global-programmatic-dooh-study-2025-spendA8 Media Launches Signal to Bring Audience and Location Data Into DOOH Planning
A8 Media’s Signal brings audience, location and campaign data into DOOH planning. Explore its announced capabilities and the questions advertisers should ask.
/article/a8-media-signal-audience-location-dooh-planningGeopath Schedules 2026 Planning Dataset Preview for 30 September
Geopath scheduled its 2026 planning dataset preview for 30 September. Explore the timetable and why OOH buyers should record their measurement version.
/article/geopath-2026-planning-dataset-preview-september-30