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VIOOH’s b.drops Deal Shows Why Place-Based Wellness Media Is Becoming More Interesting to Programmatic Buyers
VIOOH’s recent expansion into wellness and self-care environments in Brazil points to a broader trend: programmatic DOOH is moving deeper into place-based media, not just roadside and transit screens.
/article/viooh-s-b-drops-deal-shows-why-place-based-wellness-media-is-becoming-more-interesting-to-programmatic-buyersHologram Media Network Names Jay Wolff Chief Growth Officer
Hologram Media Network appoints Jay Wolff chief growth officer. Explore its reported US retail footprint and questions buyers should ask about 3D OOH.
/article/hologram-media-network-jay-wolff-chief-growth-officerNational CineMedia’s $275M Captivate Deal Creates a 48,000-Screen Place-Based DOOH Network
National CineMedia agreed to acquire Captivate for $275 million, bringing cinema, office and residential screens into a combined place-based network of more than 48,000 digital displays across 185 U.S. DMAs.
/article/national-cinemedias-275m-captivate-deal-creates-a-48-000-screen-place-based-dooh-networkDigital Place-Based Advertising Networks: Costs, Specs, Buying and Creative Guide
Digital Place-Based Advertising Networks: buying, media and production costs, specifications, creative, lead times and measurement.
/formats/digital-place-based-networksQR-to-Screen Instant Ads Point to a More Self-Serve Future for Place-Based DOOH
Take 10 Media’s QR-led screen workflow lets users submit content for display on a digital screen, highlighting how self-serve tools could lower the transaction barrier for local and short-duration DOOH.
/article/qr-to-screen-instant-ads-point-to-a-more-self-serve-future-for-place-based-doohBar and Restaurant Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy bar and restaurant advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/bar-and-restaurant-advertisingBurger King Supplier Deal Highlights the Growth of Drive-Through Digital Screens
Palmer Digital Group has been approved to supply outdoor digital menu boards to eligible Burger King franchisees in the U.S. and Canada. The rollout shows how owned retail screens differ from conventional DOOH inventory.
/article/burger-king-drive-thru-digital-menu-boardsCinema Lobby and Screen Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy cinema lobby and screen advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/cinema-advertisingCollege and University Campus Advertising: Costs, Specs, Buying and Creative Guide
College and University Campus Advertising: buying, media and production costs, specifications, creative, lead times and measurement.
/formats/campus-advertisingEscalator and Moving Walkway Advertising: Costs, Specs, Buying and Creative Guide
Escalator and Moving Walkway Advertising: buying, media and production costs, specifications, creative, lead times and measurement.
/formats/escalator-and-moving-walkway-adsEV Charging Station Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy ev charging station advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/ev-charging-advertisingFuel Station Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy fuel station advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/fuel-station-advertisingGym and Fitness Center Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy gym and fitness center advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/gym-and-fitness-advertisingHealthcare Facility Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy healthcare facility advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/healthcare-facility-advertisingHotel Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy hotel advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/hotel-advertisingOffice Building and Elevator Advertising: Costs, Specs, Buying and Creative Guide
Office Building and Elevator Advertising: buying, media and production costs, specifications, creative, lead times and measurement.
/formats/office-and-elevator-advertisingParking Garage Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy parking garage advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/parking-garage-advertisingResidential Building Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy residential building advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/residential-building-advertisingShopping Mall Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy shopping mall advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/shopping-mall-advertisingSimon’s ‘It’s a Simon Thing’ Campaign Brings Mall Branding Onto On-Site Digital Displays
Simon launches ‘It’s a Simon Thing’ with on-site digital displays and experiential activity in its media plan. Explore the implications for mall advertising.
/article/simon-its-a-simon-thing-mall-digital-displaysSki Resort and Mountain Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy ski resort and mountain advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/ski-resort-advertisingVending Machine Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy vending machine advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/vending-machine-advertisingSBS News Expands to 6,300+ oOh!media Office, Airport and University Screens
SBS and oOh!media launched a content partnership that will place SBS News across more than 6,300 lift and lobby screens, with additional exposure in airports and universities.
/article/sbs-news-expands-to-6-300-ooh-media-office-airport-and-university-screensRestroom Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy restroom advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/restroom-advertisingNational CineMedia Completes Captivate Acquisition, Adding Office and Residential DOOH
National CineMedia completes its Captivate acquisition at a $275 million enterprise value. Explore the screen footprint and implications for DOOH buyers.
/article/national-cinemedia-captivate-acquisition-completed-2026Digital Signage China Shanghai 2026
Digital Signage China Shanghai 2026 is an upcoming trade show relevant to OOH, DOOH and advertising professionals through its focus on commercial display technology, digital signage software and place-based media infrastructure.
/events/digital-signage-china-shanghai-2026DPAA Global Summit New York 2026
DPAA Global Summit New York 2026 is an upcoming conference relevant to OOH, DOOH and advertising professionals through its focus on programmatic dooh, measurement and outcomes and retail and place-based media.
/events/dpaa-global-summit-new-york-2026Screenverse Opens Programmatic Grocery DOOH Through Retail Visions
Screenverse partnered with Retail Visions to make grocery-store digital out-of-home inventory available programmatically, expanding the overlap between place-based DOOH and retail media.
/article/screenverse-opens-programmatic-grocery-dooh-through-retail-visionsDSF Takeover: Discovery Showcase 2026
DSF Takeover: Discovery Showcase 2026 is an upcoming industry showcase relevant to OOH, DOOH and advertising professionals through its focus on digital signage technology, industry discovery and place-based media.
/events/dsf-takeover-discovery-showcase-2026