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Broadsign Data Shows PMPs Account for More Than 86% of Programmatic OOH Spend
Broadsign’s 2026 programmatic DOOH analysis says private marketplace transactions represented more than 86% of pDOOH spend in 2025, while a small number of standard creative dimensions captured most video and display spend.
/article/broadsign-data-shows-pmps-account-for-more-than-86-of-programmatic-ooh-spendUK DOOH Is Forecast to Reach 76% of OOH Spend by 2031—But Measurement Will Decide What Comes Next
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
/article/uk-dooh-76-percent-ooh-spend-2031US OOH Revenue Jumps 10.7% to a Record $3.16B in Q2 2026
U.S. out-of-home advertising revenue grew 10.7% year over year to $3.16 billion in Q2 2026, while DOOH expanded faster and represented 38.4% of quarterly OOH revenue.
/article/us-ooh-revenue-jumps-10-7-to-a-record-3-16b-in-q2-2026