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Results for “Art”
60 pages match across city guides, landmark locations, formats, tools and news.
How to Use Third-Party Data Strategies With DOOH
A practical introduction to using purchase, app, B2B and TV-viewership data to extend audience strategies into DOOH.
/learning/vistar-third-party-data-strategies-doohOOH Print Production Specifications
A production reference for preparing static OOH artwork, including file formats, CMYK setup, bleed, scale, vector art and photographic assets.
/learning/oaaa-ooh-print-production-specificationsContextual Targeting Essentials
A free course on contextual targeting concepts, partner types, use cases and the cookieless future—highly transferable to DOOH context and trigger strategies.
/learning/basis-contextual-targeting-essentialsData and Measurement Concepts
A short Vistar Academy lesson introducing data-driven targeting, impressions, partnerships and outcome measurement in DOOH.
/learning/vistar-data-and-measurement-concepts-courseData Essentials
A free one-hour course on first-, second- and third-party data, identifiers, audience activation and campaign measurement.
/learning/basis-data-essentialsOOH Glossary of Terms
The vocabulary reference to keep open when an OOH proposal starts talking about bulletins, GRPs, dwell time, exposure and distribution.
/learning/ooh-glossary-of-termsPlanning for OOH Media
A practical foundation for building an OOH media plan before you start comparing individual billboard sites.
/learning/planning-for-ooh-media