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WERO’s Brussels Metro Takeover Shows the Value of Owning a Transit Environment
WERO used a three-week takeover of Brussels’ De Brouckère metro environment to build repeated awareness for its payment brand across a high-frequency urban journey.
/article/weros-brussels-metro-takeover-shows-the-value-of-owning-a-transit-environmentPATRÓN Turns Ingredient Transparency Into a Multi-City OOH Campaign
PATRÓN's U.S. campaign uses interactive billboards, murals, kiosks, transit takeovers, 3D screens and mobile OOH to turn a product fact into a repeated consumer question.
/article/patron-tequila-transparency-ooh-campaignThree Mobile’s Oxford Circus Takeover Shows How OOH Can Launch a Brand Platform
Three Mobile’s “Let Fun In” campaign used an Oxford Circus tunnel takeover, bus media and wider OOH to give a new brand platform repeated physical presence across central London.
/article/three-mobiles-oxford-circus-takeover-shows-how-ooh-can-launch-a-brand-platformBrand USA's Tokyo OOH Campaign Shows How Destination Marketing Can Follow the Traveller Journey
Brand USA combined Tokyo transit networks, business districts, Shibuya and Cross Shinjuku Vision in its first Japan OOH campaign—a useful model for linking broad reach, trade activity and destination fame.
/article/brand-usa-tokyo-ooh-tourism-traveller-journey