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KFC Canada Turns ‘Thirst Traps’ Into Billboard Creative—and Invites Fans In
KFC Canada and Courage launched “Kwench Traps,” an OOH and influencer campaign for the Kwench drinks menu that also invites consumers to create their own content for a chance to appear on billboards.
/article/kfc-canada-turns-thirst-traps-into-billboard-creative-and-invites-fans-inStatements Media Adds Digital Video Walls to Toronto’s Green P Garages
Statements Media adds digital video walls to Toronto’s Green P garages. Explore the launch, neighbourhood coverage and implications for OOH buyers.
/article/statements-media-green-p-digital-video-walls-torontoTD Puts Blue Jays Fans at the Centre of Regional OOH
TD’s Blue Jays Fan Channel campaign connects regional outdoor advertising with fan stories and a Toronto activation. Explore the lessons for sports sponsors.
/article/td-blue-jays-fan-channel-regional-oohIlluminight Turns a Backlit Billboard Into the Message Itself
Illuminight used a backlit billboard for a cancer fundraising message, making literal illumination part of the idea instead of treating lighting as only a media specification.
/article/illuminight-turns-a-backlit-billboard-into-the-message-itselfBurger King Supplier Deal Highlights the Growth of Drive-Through Digital Screens
Palmer Digital Group has been approved to supply outdoor digital menu boards to eligible Burger King franchisees in the U.S. and Canada. The rollout shows how owned retail screens differ from conventional DOOH inventory.
/article/burger-king-drive-thru-digital-menu-boards